30 Useful Social Media Monitoring Tools

October 3, 2012 · 62 comments

by Dustin Betonio


If you work in online marketing or social media, you know how difficult it can be to try and be everywhere at once. Social media monitoring tools can be extremely useful to help brands, companies and individuals keep up with all relevant social media activity.

Social Media Monitoring Tools not only helps you to check what people have to say about you or your company brand but they also help you analyze the ROI (return on investment), and the steps you need to take to improve your reputation and make your customers happy. In this article, I have compiled a large list of social media monitoring tools to help you reach your social media goals. Enjoy! Keep in mind that besides tools for monitoring your social media performance it is also important to connect your sites to sites like Facebook in an intelligent way. WordPress Facebook plugins can certainly be helpful in this case!



Now to the Social Media Monitoring Tools

1. HootSuite


Offers premium social media monitoring tools to help enterprises maximize the reach and efficiency of social media outreach and listening efforts. With the Enterprise packages, you’ll receive VIP service and significant benefits from using the complete selection of tools.

2. Addictomatic


Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on.

3. SocialMention

social mention

Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

4. Steprep


Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

5. Twazzup social media monitoring


A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool.

6. Sysomos


A real-time social media monitoring and analytics platform featuring: Automated Sentiment, Key Influencer Tracking, Geography and Demographics, and Real-time with Historical Archives.

7. Radian6


Radian6’s social media monitoring software helps businesses listen, discover, measure and engage in conversations across the social web. Radian6’s software platform captures hundreds of millions of posts each day, including the full Twitter firehose, Facebook, blogs, news sites, discussion boards, video and image sharing sites. Clients explore real-time results on an interactive dashboard, use Radian6 Insights to discover meaningful and actionable intelligence.

8. Beevolve


Easy-to-use, comprehensive and most affordable social media monitoring and Insights Platform.

9. HowSociable


HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social web.

10. Buzzlogic


Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try.

11. Seesmic


Seesmic is a suite of social media management and collaboration tools that provide everything to build their brands online. Seesmic has applications on every platform, including mobile, and a marketplace of third-party plugins.

12. PostRank


The social web connects people where they share, critique and interact with content and each other. PostRank is the largest aggregator of social engagement data in the industry.

13. SocialSeek


Get all the latest tweets, news, videos, photos, and more on any topic you want in one place. There’s a Socialseek site for everything and you can even make your own.

14. SocialPointer

social pinter

SocialPointer is a real-time social media monitoring and marketing platform for marketing agencies and individuals, It enables them to track, monitor and respond in real-time to relevant social mentions and user conversation.

15. Boardtracker


BoardTracker is a forum search engine, message tracking and instant alerts system designed to provide relevant information while ensuring you never miss an important forum thread no matter where or when it is posted.

16. Blogpulse

blog pulse

BlogPulse is an automated trend discovery system for blogs. BlogPulse applies machine-learning and natural-language processing techniques to discover trends in the world of blogs. Different searches include basic, advanced, trend, URL and conversation tracker.

17. Alterian SM2


Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand. A leading international integrated marketing platform provider, Alterian’s unprecedented integration of analytics, content and execution through industry leading tools enables companies to build integrated communication strategies for a more personalized customer experience.

18. Tweetdeck


Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program.

19. Lithium


They will help you build a brand nation of your most passionate customers. Whether they are on Facebook, Twitter, or your own branded community, Lithium helps find them, listen to their conversations, and respond in an intelligent way. They will help you understand their influence, engage their passions, and turn them into superfans—which means they’ll contribute to your company’s marketing, commerce, customer service, and product development activities. They’ll belong to the brand.

20. Reputation Defender


Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you.

21. Brandwatch

brand watch

This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media.

22. Alltop


Guy Kawasaki’s online magazine rack – or, more precisely, topic-based directory — lets you search for influential blogs in a given niche or subject. Add the feeds to your RSS reader and you have a more targeted monitoring process.

23. CoTweet

co tweet

Free version is for individuals and organizations that manage a small number of Twitter accounts and need only basic features to engage and manage their conversations. Free version includes scheduling, conversation history, email notifications containing your latest mentions, team collaboration tools and access to Twitter follower profiles.

24. Facebook Search

facebook search

Facebook search is notoriously bad and will not find much, but if you have nothing else to do then give it a shot. It relies heavily on your social graph so the results you get may not be meaningful for your target audience.

25. Icerocket


Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time.

26. Klout


Klout’s mission is to help every individual understand and leverage their influence. Klout measures influence in Twitter to find the people the world listens to. It analyzes content to identify the top influencers.

27. NutShellMail


NutshellMail social media monitoring tools lets you organize, monitor, and interact with all your social networks from a consolidated email digest delivered directly to your favorite inbox on a schedule that you choose. Nutshellmail supports Facebook, Twitter, LinkedIn, MySpace, and Ning.

28. Mentionmap

mention map

Explore your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user’s tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.

29. Samepoint


SamePoint.com tracks millions of conversations, taking place across in blogs and social media sites. SamePoint converts discussions into web pages, or permalinks, and organizes them within a tag cloud. SamePoint can serve as the nexus where the conversations meet, providing a single place for all discussions on a specific topic.

30. Wildfire Social Media Monitor


Measure your performance. Glean insights about the growth of your social media fan base on the leading social networks. With daily tracking, you have visibility into growth trends small and large. Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. Alert system will inform you of meaningful trends and activity that’s relevant to your social presence.

Author : Dustin Betonio

Dustin Betonio is a Translation Management graduate at University of Mindanao. His earlier career was devoted on customer service outside the information highway. Currently studying Law in the same University.

{ 51 comments… read them below or add one }

Lois August 6, 2013 at 5:29 pm

I enjoy what you guys are up too. This sort of clever work and exposure!
Keep up the very good works guys I’ve included you guys to my personal blogroll.


allanwise3 June 12, 2013 at 7:54 am

There’s a top one also at http://www.netblueafrica.com .

Thank you for sharing


Phil Wade June 7, 2013 at 4:41 pm

Great collection. I can’t wait to get started exploring all of them. Thanks.


Mel June 7, 2013 at 9:53 am

You forgot BIG Connect & BIG Screen – BIG Social Media GmbH. :-)


Si Muddell June 7, 2013 at 2:03 am

Really great resource, these types of posts take a long time to put together so really appreciate it and will be sure to reference it. Thanks


Nik Kingsman June 6, 2013 at 10:32 pm

Another two you can add to your list are HyperAlerts http://www.hyperalerts.no/ and a new one which I have just come across called Mention http://mention.net


Juliet C. April 8, 2013 at 8:46 am

Wow…cool post, Dustin! I think the information in this list is really useful for choosing the RIGHT social media monitoring tool.

Even though the information you gave explains the essentials of each tool, it’s frustrating for me that the free-trials on many of these tools have a lot of strings attached. I like to be able to play around quite a bit with a tool before committing to paying for it, you know? I just tried out another free tool that I think is worth including called “Buzz Equity.” It’s a real-time social media search platform where you can search for mentions of a brand on an extensive list of frequented social media websites (including Asian platforms). The coolest part is that you can search as many times as you want for free! Anyway, the URL is: http://www.buzzequity.com


annesofie April 8, 2013 at 3:10 pm

Hi Juliet, thank you for sharing the resource with our readers.
Kind regards,


click the up coming web page March 29, 2013 at 5:40 pm

We stumbled over here from a different web page and thought
I should check things out. I like what I see so now i’m following you. Look forward to checking out your web page for a second time.


Evadne Studio February 13, 2013 at 10:37 pm

Great List. When are we going to see these tools buy each other out and create a fully functioning, all in compassing tool? Would be nice.


Adriana February 6, 2013 at 6:22 pm


Great list, thanks!
But I recommend you to try mention http://mention.net !
Great tool to know everything about your name, brand, competitors in real time!

Have a try,



Mike Boldis February 5, 2013 at 3:06 pm

Oho, this is a super list, thanks for posting.
I remembered when I started I had just a few Social tools and that’s pretty much about it.
But you demonstrate in your article how many Social Media Monitoring Tools are.
I like it and thanks for sharing.


Amber McCrory December 20, 2012 at 12:53 am

Hi Everybody,

Dustin, I want to thank you again for the inclusion of Alterian SM2 (Now SDL SM2).

As an update for everybody who still uses this list as a reference (still a very relevant and comprehensive list), Alterian has since been aquired by SDL which has furthered its language capabilities and more. If you are interested in learning more about SDL SM2, the new link is http://www.sdl.com/socialmedia or you can contact me or James Ainsworth (commented earlier on this blog) with more questions.

Good luck on your social media monitoring tool search everyone!

Amber McCrory
Marketing Specialist, Social Media
SDL Social Intelligence Division


Edouard December 14, 2012 at 12:30 pm

Hi there,

Thanks for this excellent review.

I’d like to point out http://mention.net, a great to monitor both web and social.

All the best, and keep up!



Pia Sen November 22, 2012 at 9:11 am

A Good ARTICLE for all Social Media Enthusiasts indeed
Success of social media engagement efforts in a business depends upon the means we monitor them. Moreover social media analytics platform helps organizations to use the power of social networking sites to understand, monitor, verify and respond to customer preferences and feedback.
We have been writing Blogs on current matters of similar concerns
Expecting you to share your views with us and please do keep on posting
Thanks and regards
Pia Sen


Lucy Tyerman October 29, 2012 at 10:34 am

This is a diverse list but Sentiment Metrics does not feature. Next time a list like this is being produced, we would love to be included :)

Our enterprise graded social media monitoring tool has been awarded for ease of use and deployment. If you are looking for something to get your head round quickly, why not check us out too?

For more information, please see: http://www.sentimentmetrics.com



annesofie October 31, 2012 at 9:12 am

Hi Lucy, thank you for sharing this link. We will certainly take it into consideration for the next update of this article :)

Best regards,


Per Lind August 10, 2012 at 2:30 pm

Hi Dustin,

Why don’t you redo this story and include Falcon Social media manager suite? Beats Wildfire with both hands tied on the back! ;)



Romano March 5, 2012 at 10:20 pm


It would be great if you could also add Cogia Intelligence, http://www.cogia-intelligence.com
Cogia is one of the first Web & social media monitoring providers in Europe with patented semantic search technology and a history of over 12 years building semantic search engines which is the base and core of our solution. Big Companies like Siemen, Atos, etc are our customers just like various states. Finally this would at least also add a high tech compnay to the list that is from continental Europe.

Thanks a lot

Romano – From Cogia :-)


Pascal March 5, 2012 at 10:19 pm


It would be great if you could also add Cogia Intelligence, http://www.cogia-intelligence.com
Cogia is one of the first Web & social media monitoring providers in Europe with patented semantic search technology and a history of over 12 years building semantic search engines which is the base and core of our solution. Big Companies like Siemen, Atos, etc are our customers just like various states. Finally this would at least also add a high tech compnay to the list that is from continental Europe.

Thanks a lot

Pascal – From Cogia :-)


Christi Johnson March 5, 2012 at 5:11 pm

There is so much that you can do with social media monitoring tools. Most small businesses don’t know how to use it well, but I have fallen in love with being able to jump into the conversation as is appropriate.

Awesome list!! I can’t wait until you do another one of these and update it for specific needs. This list is great bug huge! :)


Nicolas Lazopoulos February 16, 2012 at 9:48 am

Big, but great list with a few tools I have never come across.


brent December 20, 2011 at 4:18 am

Great list… I’d like to
share it, but don’t see that as an option… Am I missing something?


Mirek Burnejko November 30, 2011 at 7:05 am

I was searching some kind of tool like addictomatic for a long time. Tank you for the list. I believe the way additomatic is evoliving is the best way from described by you. Waiting for some iPhone application.


Abhishek Singh November 29, 2011 at 8:17 am

Thanks for sharing the info, but you missed to mention omllion.com, a social media monitoring and engagement company.

for more information logon to http://www.omllion.com



Aditi Narayanan November 6, 2011 at 8:26 am

It was nice to come across a comprehensive and well-researched list of social media monitoring tools. However, another social media monitoring tool that you might be interested in checking out is Webfluenz. Apart from having a system to listen, monitor and engage, they also provide social media intelligence report. You can check them out at:



chatmeter October 7, 2011 at 1:18 am

I agree that using these social media tools can help you check what people are saying about you or your business. And they are also helpful for analyzing the ROI. Thanks for putting this list together.


Shameer Thaha August 20, 2011 at 9:44 am

This is certainly a very good resource for all social media enthusiasts!

I’m sure every tool/ dashboard caters to a certain market requirement. It’s critical to find the one that matches your needs without burning a hole in the pocket! Today brands needs actionable insights and not just numbers or bare analytics.

I head the Strategic Alliances division of a Social Media Intelligence company rightly named ThoughtBuzz. Unfortunately, we did not make it to your list. Do let me know if you would like a guided tour.

We’ve got additional features which are very unique such as geography specific coverage, channel management/ engagement, enterprise workflow etc.

Check us out at http://www.thoughtbuzz.net/

Shameer Thaha
VP, Strategic Alliances, ThoughtBuzz


Charleen Larson August 17, 2011 at 11:54 pm

Great resource! I hadn’t heard of many of these. Thanks!


Nigel Love August 2, 2011 at 11:57 pm

Also forgot http://www.adstare.com provides real time analytic s and monitoring of all social media and web, blogs and SEO data over time. Plus it provides quantitative recommendations and intelligent reports based on the results.


Adriana Munoz August 2, 2011 at 4:51 pm

There is also Internet911.com – not only does it help you monitor you social media activity, it also tracks traffic activity, visit log, domain name monitoring, and more. Their 24/7 emergency response is fantastic. It helps you protect your business brand and reputation like no other software out there.


Bruce Jackson July 31, 2011 at 9:41 am

Great list, Nutshell mail is really super tool but I would also add Topsy to the list.
Looking forward to your next post!


Jessica Butcher July 28, 2011 at 10:34 pm

Great list! Visible Technologies has a great tool as well :) If you’re interested, you can request a free demo here: http://www.visibletechnologies.com/demo/


Pascal July 24, 2011 at 10:22 pm

Hi Dustin, you also forgot http://www.Cogia.de :-)

Cogia.de – Semantic Search engine developer and one of the first Social Media Monitoring provider in Europe/Germany. Due to our semantic background we offer a unique approach in the monitroing space and are able to provide the world’s leading drill down capability, we have our own patented semantic categorization methods and are around with our technologies for more than a decade and are doing Web monitoring since 2003 and social media monitoring since 2007. If you have any further questions or like to have a test account feel free to contact us anytime.


Anne Delauney July 21, 2011 at 6:26 pm

Hi Dustin!

Thanks for the article. I just wanted to tell you that you also forgot to mention Synthesio which is a monitoring platform listening to the web, then analyzing (quantity and/or quality-sentiment) the gathered information. In addition Synthesio has developed an engagement platform that enables your colleagues and yourself to engage the conversation, and have the best reaction, if it regards customer service, marketing, sales, etc. And Synthesio is present all around the world and deals with multi-lingual environments on a daily basis!

Then you can really keep a straight reputation online, having for the client/prospect the right person to talk to! In addition, you really can plan an e-reputation strategy!

For more information you can go and check our website : http://www.synthesio.com
Follow us on Twitter : @Synthesio
Or ask me directly some questions on Twitter : @Annepresence
I’ll be glad to help you and answer your questions!

Have a great day!
Anne Delauney
Community Manager


Marc Thomalla July 21, 2011 at 11:07 am

You just forgot ethority (http://www.ethority.net/products.html)

ethority – Social Media Intelligence is one of the leading providers of monitoring, market research and strategy in the Social Web. For more than a decade the experts for Social Media Intelligence have been successfully advising agencies, global players, brand manufacturers, online brands and medium-sized companies from different consumer and business domains. ethority compiles comprehensive market studies , develops smart Social Media strategies and offers tailor-made monitoring solutions for companies and agencies in more than 70 languages. The gridmaster –technology has been designed specifically to offer one of the most efficient tools for Social Media monitoring. Apart from individual results and standard KPIs like buzz, sentiment, platforms and topic cluster, it also acquires reach, campaign ROIs, competitor benchmarks, as well as demographic and geographic data. The company employs more than 50 staff members working from Hamburg, Munich and Atlanta.


Ashley Gunther July 20, 2011 at 8:12 pm

This is a great list and I use some of these myself!

I’m a community manager for Viralheat, another social media monitoring/analytics tool. Viralheat is a good way for brands, agencies, etc. to track the conversations going on in the social media world about themselves, their campaigns, their competitors or just general industry news. We also offer in-depth analytics such as sentiment analysis (are people feeling positive/negative/neutral about you), influencer analysis (who is helping shape these conversations) and our human intent feature that’s currently in beta. This feature identifies when a customer is at the purchase-point (or a decision-making point) in their buying process so you can efficiently reach out to interested sales leads.

Here’s the site for more info: http://www.viralheat.com/ and feel free to reach out with any questions! We also have a webinar demo happening tomorrow (July 21) at 10:00 AM PT if you’re interested in a comprehensive walk-through of the product! (Register here: https://www3.gotomeeting.com/register/988566798)

Ashley Gunther
Community Manager, Viralheat
@shley_g (@viralheat)


Max July 20, 2011 at 6:44 pm

Thanks a lot for creating the list and sharing it with us! Some of the tools are little known or at least I haven’t heard of them before – so very helpful for me. :)


André Luce July 20, 2011 at 5:46 pm

Good collection, even some new tools for me. You could’ve sorted them a bit, it’s really a mixture of use cases.


James Ainsworth July 20, 2011 at 12:02 pm

Really appreciate the mention in your list for Alterian SM2.

A pretty comprehensive list with a range of options, functionality and of course, pricing. Right tool for the right job is always going to be the case for any user and so it is important to explore your options. Happy to help anyone with doing so.

James Ainsworth
Community Manager – Alterian


Lars July 20, 2011 at 2:53 pm

youre welcome James. And thanks for the feedback!


Charles July 19, 2011 at 7:08 pm

Great list! And there’s also PressKing (http://www.pressking.com – disclosure: I’m the CEO)

We offer online media & social media monitoring, with advanced features (1-click sharing, assignments for collaborative work, etc). We also offer useful features for online PR management. Go check it out, we have a Free version!



Himanshu Bansal July 19, 2011 at 6:20 pm

This is a wonderful collection. I am surprised how you collected all this information.


40deuce July 18, 2011 at 6:06 pm

Thanks so much for including Sysomos in this fantastic list!

Sheldon, community manager for Sysomos


Mike Anderson July 18, 2011 at 1:00 pm

What a great resource!

With so many tools out there, it’s important to find the one that best fits your business.

I work at another global Social Media Monitoring Company called Meltwater Buzz – we didn’t make your list, but let me know if you would like a guided tour :)

We just launched a shiny new website, and some cool new Geo-tagging and Engagement features, check out http://buzz.meltwater.com/ for more info

Mike Anderson
UK Director, Meltwater Buzz


Sally Dahlsten July 18, 2011 at 11:31 am

That’s a BIG list, but each and every one of these tools are helpful in its own way. You cannot ignore even a single one. Keep posting such great articles.


Lars July 18, 2011 at 11:49 am

Thanks Sally your feedback is really appreciated!


Jenni July 18, 2011 at 7:27 am

There’re so many awesome service out there and I must try it for my business.

Thank you.


Yogish Baliga July 17, 2011 at 12:31 am

You forgot to mention Topsy http://www.topsy.com

The only engine where you can go back in time…


Angelo March 6, 2012 at 3:15 pm

Not true, I have seen others that can do that too.
Nevertheless, he has forgotten a couple of good ones, including Cogia Intelligence, it is very important to mention that you are not able to just localize the Software in other languages because of its semantic analytical meaning of posts in the web.
I am able to give anybody who is interested a tour on our tool.



Salman Saeed July 16, 2011 at 8:22 am

Nice monitors!


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