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Creating Facebook Posts that both engage and get expositor can be difficult especially if you have no clue what works and what does not. However, Facebook provides you with some great tools you can use to analyze you Facebook performance and find ways to get more fan engagement with less work.

Earlier this year Facebook changed the layout of Insights making it much more informative than ever before. Not only did this give you more numbers to crunch – it also became an valuable tool for any online marketer and Page owner who are are interested in using Facebook as a professional way of communicating.

In this article I want to share with you 3 Facebook Insights stats that can be helpful for customizing your posts to gain more engagement and expositor without spending money. Enjoy!



1) What type of posts is most popular?


By now most online marketers are starting to recognize that success on Facebook is easiest measured in engagement. – Though your boss might think otherwise this is what counts if you ask me. Engagement is the no. 1 parameter for ensuring that you fans like your work and a great way of having your posts spread throughout Facebook without it costing you a penny.

This example clearly shows that the most successful type of posts in this community is photo posts as they have the largest number of post click and Likes. This is a fine indicator that the users in this specific community is visually oriented and more interested in large images than just the classic update.

You will find the Insights if you login to your Facebook account and navigate to your Page Admin Panel. From here you want to click on this button and navigate to the Tab called “Posts”.


2) When are your Fans online?


Knowing when you fans are online makes it easier to get your Posts seen. One of the charts you can spend time examining in Insides is this nice overview of when your fans are online.

In this example you can see that the trend is, that there are no large fluctuations in the number of users online during the week. However, there are a clear tendency that they spend time on Facebook in the periode noon to around 7 pm. In this example it would make most sense to post news around 4 pm were the number of online fans peaks. w

Though this chart shows little fluctuation during the week I would avoid posting during the weekend if you represent a technical brand that primarily want to sell a product as I would assume that the professional interest is some what higher during the week and not when people are together with their families. That said a counter-argument could be during the weekend the trend is, that you do not see the same amount of commercial posts in you News feed which makes it easier to get attention and visibility.

3) Where does the Page likes come from


Another useful state is the extraction that shows you where the Page likes come from. You will find this information if you navigate to the Tab called “Pages”.

In this example it is clear that a large part (the biggest actually) comes from Page suggestions which is when Facebook suggests a similar page for users that like a particular type of Pages. As this kind of Likes most likely do not have prier knowledge of the Page you should keep two things in mind:

  1. Keep your “about” section updated and truthful
  2. Make sure the first-hand impression of the Page is edible, great looking and fits what is promised in the “about” description

Knowing where your Likes come from is an important parameter for continues organic growth. – Which by the way is the FREE likes.

Author : Anne-Sofie

Anne-Sofie is a social media manager at Invendio. She is passionate about social media and is always seeking new information and keeping up with the online trends.

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