Top 10 Most Used Mobile Apps In The World – Get Social On the Road!

August 8, 2013 · 0 comments

by annesofie

We have been writing a lot of articles recently about social media and how to use social media platforms. It can be demanding to stay on top of all these social networks and respond quickly to messages, especially if you are out of your office all the time. As you will see in this post, it is quite popular to access social media accounts from our smartphones. This makes it possible to stay connected regardless of where you are.

It should not come as a big surprise that smartphones have become extremely popular in recent years. In fact more than 1 billion people now owns a smartphone. With the popularity comes a huge marked for developing and coming up with ideas for new apps. Every month roughly 20.000 new apps are added to Apple’s iOS App Store and the number of downloads has already reached the 40 billion download mark. These are just numbers from the iOS App Store!

But which apps tops the list of the most used?

GlobalWebIndex has research this case and asked a bunch of smartphone owners the same question: “Which of the following mobile applications have you used in the past month?”

The list might not come as a surprise never the less it is interesting to have a closer look at the trends and see what is popular worldwide app wise. Also, if you use social media everyday you might get some valuable inspiration about new Apps to check out!


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1 Google Maps (54%)

Impressively enough this app tops the list thereby proves that Googles efforts to map the globe has turned out to be a  very good investment after all. This App is very helpful and sometimes I wouldn’t know how to live without it.

2 Facebook (44%)

For me it comes as a surprise that Facebook sneaks into second place. Though Facebook is by far the largest social network, with more than 1 billion users, it is interesting to see that this app find its way to a second place. This clearly emphasizes the fact that a large number of Facebook users access their account through a mobile device and not a PC, which is why Facebook changed to a responsive web design earlier this year.

3 YouTube (35%)

Once again Google grabs a top 10 position. This time with YouTube, which has set itself firmly on the throne when it comes to watching and sharing videos.

4 Google+ Mobile app (30%)

More surprising is perhaps that Google+ is positioned so high. Google+ is commonly known as a ghost-town and a social network that has not quite found its place in the landscape yet. However, that is hoax! With more than 350 million users Google+ is actually the second larges social network. One of the reasons why the Google+ mobile app is so popular could be, that with the constantly increasing number of Android users and the ability to create automatic backups to Google this feature is actually quite hot and useful.

5 Weixin / WeChat (27%)

WeChat is a text and voice message service which is very popular in China and a few of their neighbors. If you are not familiar with WeChat it is an app that both provides multimedia communication with text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, photo/video sharing, location sharing, and contact information exchange. Further it supports social networking via shared streaming content feeds and location-based social plug-ins (“Shake”, “Look Around”, and “Drift Bottle”) to chat with and connect with local and international WeChat users.

6 Twitter (22%)

This app that has trademarked itself as a media for short messages has certainly done it well. As you are only allowed to use 140 characters per message this is not a chit chat but for proving that you master the skills to react briefly and get down to business.

With its short messages and open nature, it is for many the preferred social media and the right way to keep up with what is happening in the world – even from people you do not know personally.

7 Skype (22%)

Right on the heels of Twitter follows Skype.

This app that is owned by Microsoft has been pioneering with its software that makes it possible to communication with each other via video and audio – without having to pay phone charges. Dispite a huge number of related apps that have emerged recent years, it seems as if Skype still has a good grip in the users.

8 Facebook Messenger (22%)

And the trend continues with Facebook Messenger. Although you can send messages via the ‘normal’ Facebook app, then the insulated Facebook message app seems to be quite popular.

9 WhatsApp (17%)

And yet another message app has found its way to top 10.

WhatsApp is a messaging service that works across mobile operating systems. So whether you have Android, iPhone or Windows phone, so you can send messages to your friends using your data connection – without SMS charge.

WhatsApp has also just added a walkie talkie-like feature where you can send voice messages back and forth to each other.

10 Instagram (11%)

When Facebook bought Instagram for $1,000,000,000 they probably expected this  “share images with fun filters on” service to do great. However, I doubt they expected it to happen so rapidly. Within just a few years Instagram has positioned itself as the most popular app for photo sharing – what a great investment.

Author : Anne-Sofie

Anne-Sofie is a social media manager at Invendio. She is passionate about social media and is always seeking new information and keeping up with the online trends.

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