The Best And Worst Times To Post On Social Networks

June 20, 2013 · 8 comments

by annesofie

I post a great amount of content on the social networks every week and one thing I have noticed is that timing is everything. The amount of news shared on the social networks on a day-to-day basis is huge. Just on Facebook 684.478 pieces of information are shared every minute. To make sure your newest article, video or image does not drown in this huge volume of information you need to have a posting strategy.

You have probably noticed that you receive auto generated e-mails from business’ during certain times of the day the same goes for content shared on the social networks. You rarely get any updates outside these time-slots and with good reason. There have been conducted lots of analysis of consumer behavior during the years that helps pinpoint when it is most likely for you to have your content viewed on the different social networks.

Though it would be nice to sit with an answer book next to your computer it is impossible to identify an exact time that is best for posting. Never the less there are several indicators as to when an average post will succeed the most. Some of the factors to take into consideration are that every post and business are different, so you need to look at what timezone your customers are living in, whom you wish to target and what kind of engagement you are seeking. All these factors and more goes into creating a posting strategy. If a part of your strategy is to automate some of the processes you might want to look into this article on social media monitoring tools as well.

Though you use the social networks it can be hard to figure out exactly when to traffic peeks and when you should post. To help you along I made this list that sums up the most commonly used posting guidelines. I would appreciate if you would share this post with your friends and colleagues on the social networks. Enjoy!


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Facebook

facebook-post

Facebook is the largest social networks in the world for sharing content and updates with your friends, family, acquirements and colleagues. When founded in 2004 it was meant as a place for students to get to know each other. However, within years Facebook has turned into a worldwide network with 1.11 billion monthly active users and has been translated to over 70 different languages. The amount of content shared on Facebook every day is overwhelming, and if you are just posting your content at random you risk drowning in the flood of content being shared on the Newsfeed every minute. In order to make sure you stand a better chance of having your content seen, you should consider posting between 10 am and 4pm Monday thru Thursday where the traffic peaks. If you only want to post once a week Wednesday at 3 pm is the best posting time during the week. Try to avoid posting between 8 pm and 8 am as only few will see you post during this time.

Twitter

twitter-post

Twitter is the network that is known for not only being an online social networking service but also a micro blogging service. The users are able to create, send and read messages up to 140 characters, known as tweets. With more than 500 million users tweeting 58 millions messages every day the number of new content created here is enormous. Though there are created tweets around the clock the best time is between 1pm and 3pm Monday thru Thursday.

LinkedIn

linkedin-post

LinkedIn is primarily used for professional networking and has more than 200 million users around the world. As it is a social networking website for people in professional occupations many people tend to use it for job hunting as well –  making it a network you do not want your boss or colleagues to see you are using. This could by why the peaking hours on LinkedIn is the hours leading up to and away from business hours. The preferred posting times therefor should be the hours between 7 am to 9 am and  again between 5pm to 6pm Tuesday thru Thursday.

Google+

google-post

Google+ is build as a “social layer” where you can categories your friends, family, colleagues etc into circles that each grant access to different kinds of content your are posting. In just a few years Google+ has grown into being the second largest social network with more than 500 million users. Though popular it is primarily used during business hours – more specifically it peaks between 9am to 11am on weekdays. During the evenings traffic tends to slow and does not pick up until the following day. The same goes for the weekends where there are only little activity on Google+.

Pinterest

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Pinterest is a photo-sharing social network where the users can create, share and manage theme based images on their private pinboards. This platform has 48.7 million users globally and is fast growing. As finding and sharing images tend to be time-consuming it is often done outside work hours. This is why it is best to post new content on Pinterest on weekdays between 2pm to 4pm and again between 8pm to 1am on weekdays. However, the best time for pinning new  items  is Saturday morning where the traffic booms on Pinterest.

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Author : Anne-Sofie

Anne-Sofie is a social media manager at Invendio. She is passionate about social media and is always seeking new information and keeping up with the online trends.

{ 8 comments… read them below or add one }

Abinash June 24, 2013 at 9:55 am

Hi Sofie,

Thanks for sharing this beautiful article, it’s really helpful :)

Reply

Liesje June 23, 2013 at 3:55 am

Great post ! Thanks for sharing this usefull info with us

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Sonny June 22, 2013 at 2:33 am

These are great tips. Along with the time of posting however comes the timezone. You should take into account the time during which the volume of social media users peaks. And this depends on the country you are targeting. The time you are located might be different from your target audience so definitely you have to put that into consideration. Nice insight though. Thanks a lot Sofie.

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A. J. Sefton June 20, 2013 at 10:06 am

The thing with these sites is that they are universal. Therefore, twelve noon in the UK is 8am Pacific time in the US and around midnight in Australia. So unless you have a very small local network timings of posts is fairly irrelevant,

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A. J. Sefton June 20, 2013 at 10:08 am

Plus – it is not 10:06 here but an hour behind that. Just to prove my point.

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annesofie June 20, 2013 at 11:16 am

Thank you for your comment on the post. You are absolutely right that you have to take into account the time zones you operate in. However, if you operate in several time zones you might want to plan your postings based on where the largest number of clients are or even split your postings into different time slots so you hit “rush hour” no matter the country. Some might even want to post outside these “recommended time slots” as there are less new posts generated here making your post get more attention. Either way I believe that one should consider timing before posting especially if you want to use social networks as marketing channels.

Kind regards,
Sofie

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Anna Kitowska June 19, 2013 at 4:10 pm

Very interesting overview, especially the Pinterest activity times. Thanks for sharing that!

Reply

annesofie June 20, 2013 at 11:17 am

Hi Anna – glad you liked it :)

Kind regards,
Sofie

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