When the WWW was opened for commercial use back in 1991 few could imagine that it would evolve into a massive platform for online shopping. Since Amazone.com and eBay introduced their online shopping sites in 1995 the market for e-commerce B2C product sales for retail products now represent 8% of the total retail product sales in the United States. With an immense amount of $26 billion worth of clothes sold online fashion e-commerce websites thereby have become one of the most popular shopping categories online.
Before creating a fashion e-commerce website there are many factor’s to take into consideration. Studies show that 72% of women prefer browsing the Internet when looking for appeal making it the preferred place to look for inspiration. Having user-friendly features, lots of information of the products and even the possibility to study the products in greater details is important. One way to do this is to allow users to zoom in e.g. using a jQuery image zoom plugin. Small improvements that drive trust in the product and the merchant will make it more likely that your customers convert and return. Another popular technique used to close deals online is to either have an automated online assistant or a live chat function for sales and support help.
When you browse through this massive collection of fashion e-commerce website designs you might find inspiration for functions or designs you want to use on your own website. If you have not created a ecommerce website yet you should consider using some e-Commerce website templates for WordPress. The plugins available for WordPress makes it a great choise, especially WooCommerce. Many of the themes available for WordPress and WooCommerce have responsive capabilities and therefore allow you to have mobile users do shopping with comfort!
I hope you will find this collection of e-commerce website designs inspirational. Please leave me a comment telling me if you found the inspiration you were looking for. Enjoy!