Email marketing may be considered old and dusty, but believe me it is not. Many internet marketers consider email list building as one of the most important elements of making business online. Reason is that once you have a large list of targeted subscribers you can generate traffic yourself and this means your business is less vulnerable fx. to changes in Google rating algorithms. Sending an effective email newsletter is a powerful way to stay in regular touch with your customers or members and to stay on their “radar”! However due to the large amount of spam emails we all receive daily it can be a challenge to convince people to open newsletters. This is why sending regular mails with valuable content is important for building up a relationship and making subscribers used to open your newsletters. And why it is critically important not to send to many emails and too many offers. Finally it can make a huge difference to use a professional mail list service as they make a living from building up trust and helps your emails from not being considered as spam. In this article i will bring some beautiful email newsletters designs that will make an impression stored in your head. Enjoy!
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5. Kate Spade.
6. Action Products
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9. 45royale
10. File maker
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{ 5 comments… read them below or add one }
Very inspirational for those needing a boost in low creative juices!
I wonder how these display in different email clients? Some of them look pretty difficult to make work in all the big ones.
Which email clients do they use to generate these? Thanks.
Looks like this list was picked by a designer. These emails are pretty, but very few of them would work well when displayed with images off and only a couple would provide any real information when viewed in the preview pane. And most of these aren’t typical “newsletters” either- they’re retail promotions and event announcements.
Probably the best examples here are the ones from the ESP’s eROI and MailChimp, as they balance the text with the imagery. Some image-heavy emails will work well for some brands, but in most cases marketers should be wary of creating emails that rely on images to deliver their message.
Adam, you’re absolutely right that there is more to email marketing than creating a nice design. First of all you need a text version of the mail and you need to make sure formatting is OK even when images are not loaded. However for inspiration it is OK and proper testing is always a must before bulk sending emails.
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