Sport advertisements motivate us to be active and healthy. Whether they get us up and outside to get some exercise or inspire the designer in us to take our game up a notch, sport ads are a great source of inspiration. This collection focuses on bigger-than-life print ads that you may have seen on posters at a mall or billboards on the highway. Some have been around for awhile and others are brand new, but all definitely have the ability to grab attention with some amazing graphics.
Not all of these images are ads for sports companies. Among the collection you will see an iPhone ad, an ad for the Mexican Association of Pediatricians, and Canon Steadyshot, perhaps showing how popular sports can be within several target audience groups.
In viewing this collection, you may notice that HDR has definitely seen a surge in use for ads, as this round up shows. Photomanipulation, while nothing new, has certainly seen a resurgence as well. Notice what special effects the designers used to help draw the eye, such as lighting and focus. Other relevant posts you can use to pick up inspiration could be alcohol advertisements and car advertisements.
Which designs do you love? Did any utterly fail?