If you are buying a condom in a drugstore, chances are, all people who have seen you holding the product, are all staring at you with inquisitive eyes. You freeze in amazement and feel embarrassed. You try to be indifferent, but you cannot really help yourself but notice that everyone in the store is looking at you as if you are a queer looking creature. Because buying condoms is a strange and stressful experience, it makes sense that condom advertisements are also equally as strange.
To promote their products, condom companies, make creative and provocative campaigns that you can see everywhere – streets, TV, magazines, etc. These ads often employ humor to minimize the embarrassment often felt by people when buying their products. Making condoms ads however, is not as fun as making ads for other products like toilet cleaners, dishwashing pastes, and etc. It requires not only skill use of humor but also sensitive, intimate and responsible illustration as the sexual act itself. This is portrayed in countless ways, limited only by the creative designer’s imagination.
Some condom ads tend to be visually suggestive, others prefer to be subtle, and some tend to be explicit. Whatever is the way it promotes its product, it is a worthwhile to study the technique by which the designer relays his message in a funny and creative fashion and assess from thereon, the emotional response that it gets.
In this article, I am rounding up funny and creative condom advertisements that we can study and inspired on in our future designs. Take a look at these wonderful colletion and be amused!
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1. Durex Humo
2. Really Big
8. Locked up
12. Bullet Condom
13. Evil Sperm
14. Durex Extra Long
16. Anvand Kondom
22. Elasun Sports
25. Durex Euro
30. No Exit
32. Protect Yourself
34. Durex Performa
35. Rubber for Love
37. Durex Ezprezzo
38. Prevent Aids
39. Durex Ultimate
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