Setting up an ad on Facebook is not complicated at all. Moreover, best of all you can do it yourself in just 5 minutes!
I often hear business owners say, that they want to use Facebook to create a buzz, but they have no idea how to set up ads and they do not have the budget to hire a consultant.
With this post, I want to show you that you can set up an ad in a heartbeat, and I will tell you what to take into consideration on the different steps of creating the ad.
With more than 42 million Pages hosted on Facebook, you need to have a well-known brand or many friends on order to gain a large fan base without having to work for it. In average, a Facebook user likes 40 Pages and that number is increasing each year. Though it might seem like a bit of trouble to build up your brand on Facebook, it is worth your time. Studies show that staggering 80 percent of social media users prefer to connect with brands through Facebook and that 1 million websites already have taken the step to integrate with Facebook in different ways. It is especially appealing to use Facebook for B2C companies as approx. 80 percent say that they have acquired clients from Facebook!
For WordPress website owners it is quite simple to connect with Facebook in various was. If you are interested in adding a Facebook plugin to you website for better integration you might want to have a look at this article as well where we collected some of the best plugins currently available.
Before you start creating your ad, you need to consider the following:
1. Is your Facebook page ready to convert visitors into likes? Make sure your recent posts are relevant for the campaign and high quality. Further that your cover and profile images are sharp and give a good impression.
2.What do you wish to accomplish with this ad (more Page likes, greater knowledge?)
3. Who do you want to target (age, gender and country?)
4. What should be your selling point of the ad?
5. How much are you willing to spend?
6. Create an image for your ad – to make sure it fulfills Facebooks requirements you can see their image guideline here. My tip is not to cut the image right to the edge, as it looks better with a bit of white space surrounding the image.
I hope you will find this guide useful – please leave me a comment telling me if you use Facebook promotions or if you are still considering it. Enjoy!
1. Getting started
Enter the gear symbol on the top of your page and choose the setting “Create Ad”
2. Choose type of advertisement
Type in the Page you wish to promote and choose the action you want e.g. “Get More Page Likes”
3. Create your ad
Type in the “Headline”and “Text” you want to feature in the ad. Choose the “Landing View” and finally upload the “Image” for your ad. On the right you can see a preview of the ad. Make sure to keep the text brief and interesting. You need people to notice your ad and click through to your Page
4. Create a sponsored story
If you want to create “Sponsored Stories” as well, you choose the settings here. The sponsored stories are always featured on top of the other ads and tend to be more personal as it feature an image of a person your know.
5. Choose the audience you want to target
At this stage you can handpick your segment based on countrie(s), age, gender and even what interests they have. For every click you make you will see the numbers on the top right site change. Though you might want to reach as wide an audience as possible you should keep in mind that 22 year old American men and 78 year old German women not necessarily click the same kind of ads – even-though they fall into the same targeting group.
6. Choose campaign price and schedule
When you are done choosing your audience it is time to set a budget. You can either choose to use a fixed amount per day or decide on an amount for the whole campaign. Either way you will not end up spending more than you signed up for. One of the advantages with Facebook ads is that you never end up spending more money than you planed on. Each time someone clicks your ad you pay an amount – of no one clicks it you do not pay, it is as simple as that. Once you have spend the budget of the day or period your ad disappears from the list, and emerges when a new day or period begins. There are no starting fee or processing fee so all money you spend goes into your ad.
When you have decided on the budget and campaign schedule it is time to “Place Order”
7. Track your campaign
Once you have placed your order you can find stats on your campaign by entering the section “Campaign & Ads”. Here you can track how much money you have spend, how the ad preforms and you can pause and delete the ad at any time. You need to give the campaign time as it often takes a couple of days for the ads to gain a foothold. However, if you do not see the wished result within the first week you should consider if you need to optimize your ad. It could be changing the text, image or segment in order to get people to click on your advertisement. Also if you find that people are clicking the ad but do not like you Page you might consider if you are “overselling” your Page in the ad description or if you need to improve the content you share.