How To Set Up A Facebook Campaign In 5 Minutes

June 4, 2013 · 6 comments

by annesofie

Setting up an ad on Facebook is not complicated at all. Moreover, best of all you can do it yourself in just 5 minutes!

I often hear business owners say, that they want to use Facebook to create a buzz, but they have no idea how to set up ads and they do not have the budget to hire a consultant.

With this post, I want to show you that you can set up an ad in a heartbeat, and I will tell you what to take into consideration on the different steps of creating the ad.

With more than 42 million Pages hosted on Facebook, you need to have a well-known brand or many friends on order to gain a large fan base without having to work for it. In average, a Facebook user likes 40 Pages and that number is increasing each year. Though it might seem like a bit of trouble to build up your brand on Facebook, it is worth your time. Studies show that staggering 80 percent of social media users prefer to connect with brands through Facebook and that 1 million websites already have taken the step to integrate with Facebook in different ways. It is especially appealing to use Facebook for B2C companies as approx. 80 percent say that they have acquired clients from Facebook!

For WordPress website owners it is quite simple to connect with Facebook in various was. If you are interested in adding a Facebook plugin to you website for better integration you might want to have a look at this article as well where we collected some of the best plugins currently available.

Before you start creating your ad, you need to consider the following:

1. Is your Facebook page ready to convert visitors into likes? Make sure your recent posts are relevant for the campaign and high quality. Further that your cover and profile images are sharp and give a good impression.

2.What do you wish to accomplish with this ad (more Page likes, greater knowledge?)

3. Who do you want to target (age, gender and country?)

4. What should be your selling point of the ad?

5. How much are you willing to spend?

6. Create an image for your ad – to make sure it fulfills Facebooks requirements you can see their image guideline here. My tip is not to cut the image right to the edge, as it looks better with a bit of white space surrounding the image.

I hope you will find this guide useful – please leave me a comment telling me if you use Facebook promotions or if you are still considering it. Enjoy!


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1. Getting started

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Enter the gear symbol on the top of your page and choose the setting “Create Ad”

2. Choose type of advertisement

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Type in the Page you wish to promote and choose the action you want e.g. “Get More Page Likes”

3. Create your ad

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Type in the “Headline”and “Text” you want to feature in the ad. Choose the “Landing View” and finally upload the “Image” for your ad. On the right you can see a preview of the ad. Make sure to keep the text brief and interesting. You need people to notice your ad and click through to your Page

4. Create a sponsored story

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If you want to create “Sponsored Stories” as well, you choose the settings here. The sponsored stories are always featured on top of the other ads and tend to be more personal as it feature an image of a person your know.

5. Choose the audience you want to target

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At this stage you can handpick your segment based on countrie(s), age, gender and even what interests they have. For every click you make you will see the numbers on the top right site change. Though you might want to reach as wide an audience as possible you should keep in mind that 22 year old American men and 78 year old German women not necessarily click the same kind of ads – even-though they fall into the same targeting group.

6. Choose campaign price and schedule

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When you are done choosing your audience it is time to set a budget. You can either choose to use a fixed amount  per day or decide on an amount for the whole campaign. Either way you will not end up spending more than you signed up for. One of the advantages with Facebook ads is that you never end up spending more money than you planed on. Each time someone clicks your ad you pay an amount – of no one clicks it you do not pay, it is as simple as that. Once you have spend the budget of the day or period your ad disappears from the list, and emerges when a new day or period begins. There are no starting fee or processing fee so all money you spend goes into your ad.

When you have decided on the budget and campaign schedule it is time to “Place Order”

7. Track your campaign

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Once you have placed your order you can find stats on your campaign by entering the section “Campaign & Ads”. Here you can track how much money you have spend, how the ad preforms and you can pause and delete the ad at any time. You need to give the campaign time as it often takes a couple of days for the ads to gain a foothold. However, if you do not see the wished result within the first week you should consider if you need to optimize your ad. It could be changing the text, image or segment in order to get people to click on your advertisement. Also if you find that people are clicking the ad but do not like you Page you might consider if you are “overselling” your Page in the ad description or if you need to improve the content you share.

Author : Anne-Sofie

Anne-Sofie is a social media manager at Invendio. She is passionate about social media and is always seeking new information and keeping up with the online trends.

{ 6 comments… read them below or add one }

aly khan August 28, 2013 at 8:59 pm

hey Sofie
Thanks for the reply , really appreciate it .
it wuld be great if you would give me any tips on as in how use my facebook account to get leads for my buissness
regards
aly

Reply

annesofie August 29, 2013 at 2:01 pm

You can use FB in many different ways depending on what kind of business you have. One of the tools you can use is “graph search” that allows you to find people living close by your store that have an interest in the kind of products you sell. However, regardless your industry you need to get their Facebook “like” in the first place. Promoting posts or setting up a contest is an easy and quick way to attract new fans and make them like your Page. However, in order to get their e-mails or phone numbers you need to e.g. use a 3rd party app when having a contest. That allows you to gather contact information you can use outside Facebook. You should make sure to add business hours, website etc. in the “about” on your Facebook Page, that way to make it so much easier for possible leads to find you and buy your products.

Hope this will help you :)

Kind regards,
Sofie

Reply

aly khan August 22, 2013 at 12:25 pm

Hi Sofie ,
Appreciate your efforts to educate people with ways to make their presence on facebook .
For a starter how is possible to illusturate your NEW page so that it gives the feel of a page that has been maintained for a time .
Secondly how can you built your facebook social list through your page
your guidance would be precious on this
regards
aly khan

Reply

annesofie August 26, 2013 at 9:22 am

Hi Aly
Thank you for your kind words. There are different ways to build up a “history” on a new Facebook Page. To start with you can always backdate you posts and add milestones to your timeline. This is a simple trick to make it appear as if your Facebook has been up and running for some time. That said I would never promote a FB Page before having at least 30 posts uploaded as you need the Page to look its part and seem attractive and well rounded for all new visitors. Otherwise you will just wast your money on promoting.

I’m not quite sure what you mean with “build your Facebook social list through your page” could you elaborate on this?

Kind regards,
Sofie

Reply

Fb Appc Development Social Media Marketing June 6, 2013 at 7:52 am

Hi Anne Sofie you have done a great job here most of people never now and very confuse how to start Facebook campaigns and you mad this very essay to use screen short.

Reply

annesofie June 6, 2013 at 10:53 am

Hi Will – glad you liked my post.
I just wanted to illustrate that it is quite simple to set up a campaign. Hopefully this can help a few small business’ to go ahead and use FB to promote their products and services.

Kind regards,
Sofie

Reply

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