Social media marketing is not only hot – it is smoking hot! It probably comes as no surprise as you can hardly come across a website that does not link to accounts on Twitter, Facebook or other social media platforms. They all do this with good reasons! Especially Twitter has proven to be a powerful tool for creating a social awareness and increase reach and I often get questions from partners and clients about how they can get more out of their marketing effort.
With approximately 400 million Tweets every day and 200 million active users the opportunities on this social platform are obvious. However, it takes time to learn and tailor this media right. Twitter have it’s own social rules and all communication is limited to 140 characters! Given the character limitation Twitter will never be used to promote long articles, product images etc. But if you know how to use Twitter right, it is a powerful tool for promoting short bits of information, teasers with links and making connections with peers. On Twitter you can see these quite inspirational videos on how business have succeeded with using Twitter in their marketing and communication flow.
If you are not already using Twitter for marketing, you may ask yourself the following questions. What is Twitter really, how do I start using it, how do I get followers and what is the best way to tweet (Send messages)?
This article is meant as a helping hand for those of you who want to start using Twitter marketing as an active part of your online strategy. I have lined up some areas you should take into consideration and seasoned it with tips on how we use Twitter on Tripwiremagazine.com. I hope you will find this article useful and give you the needed information to get started. Enjoy!
1. If you want more followers you need to be active!
There are two main strategies and one enabler:
The enabler is to make your account look human and interesting! Make sure your follows can see that you are a real-life human and not a robot. In addition, remember that the whole point of social media is connecting with others.
First thing you should do is to upload a good resolution photo of yourself (not a logo) to your profile. Secondly, fill in the bio – make sure you keep this text simple and precise, if you have a link to your website this would be a great place to add it.
Strategy a) Follow and get followed back. To start with you should find friends, companies and influencer’s you want to follow. Make sure to follow account that you share interests with, as their audience are most likely to march yours.
Some Twitter client and automation tools allow you to search for accounts using keywords and it is useful for finding people that are likely to follow you back.
Always keep an eye on who is following you back (aka Tweeps) as it is very important on Twitter to have a good balance between how many you follow and the number of followers you have.
In this process it is absolutely critical to respect the Twitter rules, e.g. not to have too much activity (i.e. don’t use heavy automation)
b) The easiest strategy however, is to recruit follows amount people that already know you. Make sure to tell your surroundings that you are on Twitter. Write it on your business-card, on your blog, Facebook, LinkedIn etc. Everywhere people can read about your business you should have your Twitter account mentioned! If you have not already added a Twitter widget to your blog or website you should consider doing this. Having your social medias visible on your blog or website will be help you drive traffic. Fyou Write it on your Blog, on Facebook, connect Twitter to LinkedIn, add Twitter to e-mail signatures, business cards etc. If you use WordPress on your website there are plenty of Twitter plugins to help you to promote Twitter.
2. Engage in public conversations
Unlike blogs, Facebook and LinkedIn you can reply to any interesting Tweet by mentioning other Twitter users in your tweets (by using the @ sign) or retweet / re-send the tweet to your followers (using RT ). Both actions are available through the reply and retweet links as shown below.
This way you engage in a public conversation and it will be visible to all that follow you and the person you are replying to.
By systematically and carefully answering all Tweets directed at your account, and re-tweeting interesting tweets from others you will gain loyal and caring followers and get a great visibility. This is what Twitter is all about!
In case it is necessary you also have the option to talk privately using DM (Direct message).
3. Keep it short and to the point!
140 characters are not much if you have a lot to tell. Never the less 140 characters is what you have to work with. Because of the limitation you need to rethink the way you write and find ways to tease the Followers to wanting more.
One way to keep the length down is to use Twitter language. An example of this is ICYMI = “In case you missed it” or TBH = “To be honest”
4. Promote value content
If you write Tweets with references to value content (e.g. posts on your blog) one of the benefits is that they tend to be retweeted. This is a great way to get traffic to your website, increase your visibility on Twitter and build social indicators to help your website rank in Google.
It is generally recommended to tweet value resources your stumble into during your daily work, research, and not only promote your own blog posts and product news. Also, do not reuse the post or article titles every time. Make the Tweet unique to Twitter… Here is an example of both:
Also keep in mind that you may want to leave space for the (RT@username) to be added in front of your original Tweet.
5. Use Twitter hash tags
Just as a website uses Metadata in order to tell search engines where to find the information, Twitter uses hash tags to help the users find whatever they search for among the billions of Tweets written every day.
By adding a hash tag # (e.g. #wordpress), your Tweet will actually turn up when people search specifically for “wordpress”. By using Hash tags your Tweets might show up in a search 12 month from now.
It is a good idea to find trending tags instead of inventing your own, but make sure the tags you use are relevant and meaningful. Find keywords related to you niche that you can use consistently as tags to promote your Tweets.
There are also some well known Twitter hash tags you can use e.g.
#FF, this refers to “Follow Friday,” a tradition that involves Twitter users recommending people to follow on Fridays.
6. Create and follow Twitter lists
If you follow many different people, you will get a huge amount of tweets in your stream daily. Finding the tweets that you actually want to follow in a daily basis can therefore become time-consuming. By creating lists you can bunch together different people that you want to follow more closely. The lists are dynamic and always contain all the tweets send by the accounts on your list. This makes it a great tool for keeping yourself updated all the time.
You may also use other people’s lists in your research and to be connected with people you share interests with. With tools like listorious you can find both lists and people in a snap
7. Track how you are doing
It is important to keep an eye on your Twitter activity; mentions, direct messages, new followers, who is talking about you etc. While there are many Twitter clients that provide an excellent overview and access to Twitter functions, it is often useful to try some of the many Twitter monitoring tools found online for analyzing activity and learn new insight.
Now all that is left is for you to “jump into it” and experiment with this social platform. There is a great quote often stated among Twitter users saying, “Facebook is a smart service used by simple people; twitter is a simple service used by smart people…” Though it can be confusing at first just make sure to keep it simple and short! Please share in a comment what you think of this tutorial and do feel free to share it on Twitter. Enjoy tweeting!
Author : Lars Vraa
Lars is passionate about web design, web development, SEO, social media and loves to look into new technologies, techniques, tools etc. and to write articles for tripwire magazine readers.