You may think, that marketing is easy in the food industry. Take a brilliant photograph of your most popular or prettiest meals, plaster it on your design for postcard printing or a website, and watch the customers come drooling in. After all we all have to eat daily right?
In reality, though, the right placement of the photo, the correct shade, and the combination of font styles and other background or text colors all have to be perfectly blended to really send a strong message to a viewer’s stomach. This is what this roundup of food industry websites intends to do: show just how important it is to get the entire layout and other design elements to create a beautiful hunger dance.
Of course, you may notice the consistent inclusion of food photography on each page. As you scroll through these sites, notice the various photographic and layout techniques to highlight the entrees and make them appear mouth-watering. Not by surprise, a large number of these food industry websites include a full-page photographic background. Another element that is quite special for this niche is the restaurant menu pages that do a great job showcasing the food and drinks in a professional and schematic way.
Also, though, notice the bright, vibrant colors of these sites and how often the colors of the website match the color of the food nearly perfectly. In short, food industry websites are just plain fun, even though they may make us hungry. So feast your eyes upon these wonders and try not to overeat afterwards!