The fish is a symbol for prosperity, luck and knowledge in various cultures. Therefore, it is quite understandable that fishes are often used in company logos to bring these positive attributions to a product or company profile.
The kind of fish that is used in a design is quite often symbolic. This could be a sports team that wants to position itself as aggressive and tough. They can use the shark for their logo.
Some companies also have services or products that are related to fish which make it natural to use the symbol in the company logo without symbolic meaning. For example if you have a seafood restaurant, the fish would naturally come to mind when designing your logo. A sea creature like a fish would also be a prime consideration if the client happens to be a fish doctor. (Oh yes, they do exist!)
In this post, I have collected 40 splashing logo designs to show you what you can do with a humble fish. These logos have featured the fish effectively and creatively in their designs. I hope this list will inspire you on your future typographic and logo projects.
Please add your comments below if you find this post useful. I also encourage you to share this list with someone who might benefit from it.