25 Brilliant Sports Advertisements

November 8, 2012 · 3 comments

by Tara Hornor

Brilliant Sports Advertisements

Sport advertisements motivate us to be active and healthy. Whether they get us up and outside to get some exercise or inspire the designer in us to take our game up a notch, sport ads are a great source of inspiration. This collection focuses on bigger-than-life print ads that you may have seen on posters at a mall or billboards on the highway. Some have been around for awhile and others are brand new, but all definitely have the ability to grab attention with some amazing graphics.

Not all of these images are ads for sports companies. Among the collection you will see an iPhone ad, an ad for the Mexican Association of Pediatricians, and Canon Steadyshot, perhaps showing how popular sports can be within several target audience groups.

In viewing this collection, you may notice that HDR has definitely seen a surge in use for ads, as this round up shows. Photomanipulation, while nothing new, has certainly seen a resurgence as well. Notice what special effects the designers used to help draw the eye, such as lighting and focus. Other relevant posts you can use to pick up inspiration could be alcohol advertisements and car advertisements.


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Which designs do you love? Did any utterly fail?

Shame

02-sweat

Deep

03-holes

Xango

04-xango

Assemble Your Boot

05-addidas

PlatinumFMD

06-spider

Soccer

07-soccer

Shaq Shark Dunk

08-shaq

Powerhouse Gym: Cable Flys

09-gym

Life Takes Visa

10-visa

Platinum FMD

01-platinumfmd

Mammoth Mountain Halfpipe

11-mammoth

Arena Shark

12-arena-sports

Free Your Sport

13-intersport

Train at Home

14-decathlon

Canal+ Sport: Box

15-canal

You Gotta Love the Game

16-tennis

Canal+: iPhone Football

17-canal

Sky TV: Miracles

18-sky

Sky HD: Pixel Destruction

19-sky

Directv HD: Swimmer

20-swimmer

Sultanes Baseball Team

21-sultanes

Canon Steadyshot

22-canon

Adidas China: Basketball

23-adidas

Italy vs. New Zealand

24-soccer

Mexican Association of Pediatricians: Soccer

25-milk

Author : Tara Hornor

Tara Hornor has a degree in English and writes about marketing, advertising, branding, graphic design, and desktop publishing. She works for PrintPlace.com, an online printing company that offers brochures, posters, postcard printing, business cards and more printed marketing media. In addition to her writing career, Tara also enjoys spending time with her husband and two children.

{ 3 comments… read them below or add one }

Sara Domini June 13, 2012 at 9:49 pm

Amazing collection! I like the last one – how did they photoshop everything so nicely together?

Reply

Paul Weston January 10, 2012 at 9:34 am

The use of photoshop in these examples is very inspiring to me as a designer and I know that this article will be a constant resource for me in the future when it comes to how I manipulate my images. I love articles like this because it shows me what can be created and how I can push my designs. The other thing I love is that it gives me an avenue to explore and learn more things about what can be achieved with photoshop. These examples are all very creative and I especially like the directtv hd: swimmer, I think the effects used really bring the image to life and draw you in. I also really like the train at home image for the creative thinking behind the image, you can’t help but smile. Overall a truly inspiring collection.

Reply

Tara Hornor March 9, 2012 at 3:46 am

Thanks, Paul! Glad you found it so inspiring!

Reply

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