11 Essential Tips on How to Choose a Domain Name that Works

August 13, 2011 · 9 comments

by Sonny M. Day

essential tips to Domain name, domain name, how to choose a domain name, choose a domain name, perfect domain name, domain
If you own a business, most probably you also own a website to promote this business. Whether you own a big corporate establishment or you are a one man freelance operator, your need for a website that supports your business is undeniable.

But having a website alone is not enough to reach the large pool of customers. You need, not just a website, but a website that ranks easily on the search engines, and at the same time, one whose domain name is easy to remember. Domain name is your web address as it appears on the Internet. It is the name that comes before the suffix .com, .org, .net and etc.  Of course, you can use your website name as your domain name, or your domain name as your website name, but this is not an easy thing to do. There is always a chance that this domain name is already owned by somebody else. There are millions of domains existing now so finding the one which is perfect for your needs is not as easy as eating cake. There is however a way to walk around this problem and come up with a domain name that sticks to people’s minds and so sells the products in your website effectively.

In this post, we will give you some essential tips on what exactly are the things to consider in choosing the right domain for that purpose. These things really matter if you want to get the most out of your website building efforts.  So, to have that effective and downright cool domain, that simply gives your business the attention and audience it deserves, the things that we recommend you to do  are. Also when you have found your domain name you should look into a good content management system like WordPress or Drupal. This will allow you to get a nice template and easily customize your web presence – check out these WordPress theme lists: 33+ Top WordPress Themes or  60 Best WordPress Themes Showcase.

Also if you’re building a website for a restaurant you should check this out: 29+ Awesome and Elegant WordPress Restaurant Menu Templates. Enjoy this helpful article.



1.Consider having your website’s name as your domain

Nothing can best describe your website in concise terms other than its name itself. Thus, having your website’s name as your domain name is a thing that you must not overlook in choosing a web address. This is a very powerful aid to help visitors recall your domain name. Instead of memorizing a set of words for your website name and another set for your url, you can make things easy by adopting one combination of words for the two entities.

Essential Tips on How to Choose a Domain Name that Sells

This is very basic yet it makes a big difference in your online presence. As mentioned earlier however, you cannot easily get the exact domain that you want because of the possibility that somebody else has owned it.

If that is the case, you can do the following: First, if it is for sale and you are not bothered at all by its price, then buy it.  Second, you can use another domain extension for your website name if it suits your preference. That is, if the domain www.webdesign.com is not available as I know it isn’t, then try to use www.webdesign.org or better yet www. webdesign.net, or www.webdesign.info. However, if you do this, you already have an existing and most probably well established competition, that share the name that you want for your domain. Also you should know that .com is the most respected extension both regarding to search engines and costumers. It is therefore wise  to find another domains, than to share with other companies domain names even if yours is a different domain extension.

Buying an already existing domain name is not also viewed as a wise choice because it always comes in a hefty price tag. It can however set your website off with an easy start, if you find a domain name with a good page rank and authority in Google.

2. Be specific as much as possible

Your interest will also be better served if you adopt a domain which specifically describes the kind of business you are doing. Being combination of words that your visitors must type in their browsers, your domain name is a single advertising tool that you can use with convenience by having it speak your brand of business, or the services that you offer.

Essential Tips on How to Choose a Domain Name that Sells

Instead of taking the url www.design.com for your web design business you can make it more specific and so more product oriented, by using www.webdesign.com or better still www.coolwebdesign.com, to distinguish it from other web design outfits. Making it product or brand specific, really helps to have your website remembered by your clients whose attention you are trying to catch.

3. Use easy to remember English Words

Unless you are trying to connect to a certain group of people using a particular language, your website is better off if its domain name is expressed in easy to understand English.

Essential Tips on How to Choose a Domain Name that Sells

You can use ordinary English words for your URL, and also for your website’s name, if you don’t have one, in your website. Everyday words which are understood by everybody stick easily to people’s minds than big words with abstract ideas.

4.  Make it Short and Easy to Spell

Nothing can be forgotten easily than a long domain name couched in an unfamiliar language. As a business owner, your goal is to be popular in your field and you cannot achieve that if you are using poor online business methods. One of which is unwise usage of hard-to-spell, esoteric jargon as domain name, or one which is tediously long that mere writing of it is already a physically demanding activity.

Essential Tips on How to Choose a Domain Name that Sells

Domain names can be as long as 67 characters, but it is always a sound approach to keep it short as possible. For better recall and easy typing, it is good to limit your domain name to not more than 10 characters. However, you have to make sure that the letter combination, or word combination, as the case may be, in your domain name, makes a meaningful set to achieve this goal. You must therefore make a balance between a short nonsensical words, and a longer yet meaningful set of words for a domain. I go for the latter because again, it sticks easily to people’s minds than the former.

5. Do not Misspell Words

A bedfellow to the obscure words used as domain names, are deliberately misspelled words. There are domain names that read like www.superdogz.com or www.carz.com and many times they are mistaken to be websites like www.superdogs.com and www.cars.com, when in fact they are distinct entities.

Essential Tips on How to Choose a Domain Name that Sells

These websites, being engaged in the same line of businesses, compete directly with each other both in traffic and conversion rates.

Of course, the ones which are easy to recall are those which use correct spelling. What’s more? They also tend to be passed correctly from one person to another in oral communication than those that don’t. Avoid putting yourself in a disadvantaged position by following correct spelling. This is also a very logical action to stay away from a direct and harsh competition.

6. Make it Unique and Keyword Optimized

Using a unique and meaningful word for your domain name really helps your site to be identified easily. It sets you apart from the others that use similar terms. Putting a keyword that best describes your website in your domain is always good as it leads your readers into it.

Essential Tips on How to Choose a Domain Name that Sells

Search engines always display the domain names of websites in their search results and these can provide a cue to the readers as to what these websites are all about. However, you should avoid using more than two keywords or else your domain name will become lengthy. Adopting a keyword-rich URL, is really a good strategy towards an SEO friendly domain name.

7. Use a simple combination of Words

Because there are so many domains out there in the web, it is good that you unleash your creativity in thinking of a name which does not only speak of your business, but most of all available for registration and use as your web address.

Essential Tips on How to Choose a Domain Name that Sells

For example, if the domain name www.templates.com is not available, why not try www.cooltemplates.com or templatesmania.com whichever is free? The option is not limited here because you can experiment with different combination of words to see what is best for you as long as you keep it short, simple and easy to remember.

8. Choose a domain suffix which is appropriate for your website

There are different domain extensions that you can choose for your website. The most common are .com, .org, .net, and .info. The most popular is the .com domain extension. This is also what I recommend because it is known by a great majority of people than anything else.

Essential Tips on How to Choose a Domain Name that Sells

You can also buy as many different domain extensions as you can as alternates for your main domain, so that no competitor can take a similar domain as yours differing only in domain name extension. Tripwire Magazine use the domain name www.tripwiremagazine.net aside from www.tripwiremagazine.com that you know of. These two domain names will of course lead you to the same website.

9. Avoid putting hyphens as much as possible

Aside from the fact that domain names with hyphens are more difficult to remember, it also confuses your visitors as to the correct method of writing your domain. Any mistake on their part will lead them into your competitors’ website.

Essential Tips on How to Choose a Domain Name that Sells

Another danger of this kind of domain is the tendency to get it incorrectly when passed orally by one person to another.

It is natural for us to read the words as they are, without mentioning hyphens so, a hyphenated version of URL has a great potential to be written erroneously especially if it is relayed or recommended by one person to another by word of mouth.

10. Avoid Using numbers

Using numbers in your domain name can creates a lo of confusion. There is always danger that people will mistake the number written in figure to be one which is written in words or vice versa.

Essential Tips on How to Choose a Domain Name that Sells

Thus, www.sixeleven.com has a tendency to be confused with www.611.com or the other way around.

Your visitors will also be hesitant to write your domain name because they are not sure whether or not they will arrive at your website. Avoiding the use numbers in your domain name, is therefore a good way to set yourself straight and be accessible to your visitors .

11. Use Panabee – a simple yet effective tool in finding the right domain for your website

Finding the perfect domain name is indeed a task that entails a lot of patience and hard work. Well, you can make things easy by using Panabee for the purpose. With just one click, Panabee can give you variations, translations and even phonetic suggestion for the domain or word that you enter.

Essential Tips on How to Choose a Domain Name that Sells

Example, for the keyword “design wacko,” it can give you available domains like www. designwacko.com, thedesignwacko.com, mydesignwacko.com and many more. There are just so many suggestions to choose from especially if your keyword, such as the one I entered, is a unique and catchy phrase. All you have to do is test! test and test!


Author : Sonny Day

Sonny M. Day is a passionate SEO and web design enthusiast who loves photography, mountain climbing, snorkeling and dirt bike riding.


{ 8 comments… read them below or add one }

Doma Ining February 22, 2013 at 11:25 am

I really appreciate this article because it gives me more idea on what to do before getting domains. You can purchase domains from different sources as long as they are reliable. I recently got mine from DomainKa.com.


Dom Aina February 2, 2013 at 12:36 pm

I am very much interested in acquiring some top domain names at DomainKa.com and I could use your points to buy domain names like a pro! Thanks for the very informative blog post.


domain names December 31, 2012 at 1:10 am

You made some really good points there. I checked on the internet to learn more about the issue and found most individuals will go along with your views on this site.


Alan Smith August 16, 2011 at 5:14 am

I am not at all persuaded by the arguments against using hyphens – several of my clients use a hyphen and no one has complained about not being to remember the domain. They also appear to enjoy an edge in page rankings (easier for bots to parse keywords), so site owners and end users seem to benefit quite nicely.
I tried Panabee and was underwhelmed. It’s pretty clear how they are monetizing that service…


Glasgow Marketing and Design August 2, 2011 at 10:06 am

I had never seen Panabee before…. As alot of companies base their business name on avaiable domains, so this site should be the very first stop on the way to a memorable business name and strong brand.


Oriental Palace Chinese Restaurant May 17, 2011 at 2:42 pm

Hi – when buying domains with keywords in, does anyone know if it is best to get the keywords in the right order of how people search – or does it not matter (i guess as long as the url makes sense). We have a website which we we have just set up, but were considering purchasing some domains containing the right keywords and pointing them back to our new website. We are a bit behind and need to improve our visibility online!


Viktor & Rolf Flowerbomb perfume May 17, 2011 at 8:44 am

Nice article it is very informative and good


Sutsurikeru May 16, 2011 at 3:45 pm

Regarding point 4, alot of the shorter domain alternatives are harder to come by!


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