When you write a headline you have to realize that this is the first, and maybe the only, impression you will make on your prospective readers. Therefore your headline have to do one thing and one thing only. It has to convince the reader to read on. Whether you’re a new blogger just exploring your niche or a seasoned blogger preparing your next great post the importance of headlines cannot be stressed enough. Working on headlines can be fun and challenging at the same time, but one thing is certain… if you know what you are doing… your ability to hit the target fast is much better.
Like in most other areas there is also some basic principle for headlines that you must have in mind when writing your headlines:
American Writers & Artists copywriting trainers teach The Four U’s approach to writing great headlines. They say from an expert view that headlines, subheads and bullets should always:
- Be USEFUL to your reader
- Provide a sense of URGENCY
- Give an impression that the main benefit is in some way UNIQUE
- Do all of the above in an ULTRA-SPECIFIC way.
Also keep in mind to keep your headlines short and to the point. First of all to make it fast and easy for your readers to read it, but also because Google and other search engines will cut your headline in their search result listings if it gets too long.
So in a busy life where you always have to juggle too many balls at once… how can you manage to win the headline race without spending hours gold plating and polishing? I have been experimenting for some time with building lists of words that work well in headlines and headline templates to kick start the process. I have to admit that it rocks and I have to share this with you today.
If you like to short cut your way to great headlines that work you try to use headline templates that are proven to convert.
The Lazy ________ Way to ________ (e.g. The Lazy Bloggers Way to Increase Traffic)
Don’t ______ without reading this!
Little Known Ways to __________
The last _____ you will ever need.
Get Rid of ________[problem] Once and For All
Here’s a Quick Way to ________[solve a problem]
Do You Make These Mistakes ______?
The Secret of ___________
[number] Ways to _________
The _____ you always wanted
Do You Recognize the [number] Early Warning Signs of ______________
You Don’t Have to Be [something challenging] to be [desired result]
Who Else Wants ____________?
Headline power words
For Lists and Guides
How do you develop your headlines? Do you have your own list of words and do you have any experience with headline templates? Share your comments below and lets start talking about this rather important topic!