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Google has just announced a major algorithmic change to its search engine expected to dramatically improve their search results while still unnoticeable to most users and web site ownerss. Still Google state that the change will noticeably impacts 11.8% of their queries and that they wanted their user to know what is going on.

Google just declared war against the huge content farms and anyone doing what is called “black hat SEO”.


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It is seriously interesting and a bit scary for all web site owners every time Google make major changes. Usually a lot of web site owners complain about unfair degradation in ranking of their web sites when Google makes changes like this. In this case if a genuine web site is put into the wrong basked and hit by the negative ranking factors aimed at content farms it may significantly impact business results. Still Google consider it necessary to deliver high quality to their users overall which makes sense I think. Googles interest is to maintain the position as the most trusted and precise search engine on the Internet delivering value and high quality content to their users.

“We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

The popularity and market share of Google’s search engine is amazing, but Google has been plagued by sneaky SEO practices aka “black hat SEO” and huge content farms for a quite some time now. Content farms are web sites containing huge amounts of low quality content articles that are useless to most people. The main goal of these sites is to attract search traffic and provide backlinks to pages typically used to promote affiliate products. In many cases the content on content farms have been copied from websites with original content and manipulated systematically using a technique called content or article spinning. Let’s hope Google found the right way to push the bad websites down with minimum impact on the good ones we all want to find.

I’m excited to see the results and I will keep an open eye on this in the near future. Please share your view on this and your experience with Google algorithmic changes like this.

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