Twitter is one of the best social networks available today. It is not just a social network but it has become a part of life for millions of people around the world. Recently twitter reached 20 billion tweets mark and having more than 100 million registered users. Twitter is not only used for connecting with people, but we have also noticed rather unconventional usage of it.
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An incident was reported (USA Today) about a woman, who is a cyclist, met with an accident in the jungle, she tried to call her cousin but couldn’t connect and she updated about her condition on twitter, six of her followers immediately called for the ambulance and she was saved. Also, in the aftermath of earthquake in Haiti, The American Red Cross began receiving tweets from people trapped under the rubble of collapsed buildings. Red Cross now seeks efficient ways to respond (The Washington Post). So much is the impact of twitter.
As Twitter attracts more and more social network enthusiasts, corporate companies and small business owners around the world have already been using it as a platform for online promotions and many are being able to attract huge traffic to their sites through it. It is an undeniable fact that social media marketing works for many businesses around the world. Social media works as a platform not only for promotion and networking but it also serves as a great platform for customer relationship management. A few restaurants get orders and table bookings through social media like twitter, face book etc.
Reservation via Twitter
Black Forest Restaurant
The Bocci’s Italian Village Restaurant & Catering
If any companies, small business owners or individuals involved in online marketing, still doubt the impact of social media, they are surely going to be losers in the long run. Twitter, which is one among the top social networks, in fact is the most popular in a few markets and is being used for online promotion worldwide. As always if is important to know how to utilize the potential of platforms like twitter.
One of the features which is mostly ignored/ forgotten often by businesses is the twitter background, a space which is often left not utilized. What can you do with the twitter background design?
Here are a few compelling reasons why should get a custom background designed for your twitter account.
Twitter provides a limited space at profile page (bio) and maximum of 140 characters at the ‘what’s happening’ section, though if you wisely utilize the space you can reap the maximum benefits as twitter is an interactive platform, but the most influential part of your profile is the background.
Visitor Attraction: a well designed attractive twitter background design gives you an edge over other twitter accounts; it makes a visitor to pause for a while at your account to see the colorful design. Thus you get a chance to make him read about you.
Brand identity/ Image: a twitter background designed with your company logo, images and details increases your brand image, create brand awareness and if you are a well-known brand, it helps in brand recall.
The CocaCola Company
ESPN
The Ford Company
Free space available: The twitter background is an advertisement space freely available for you. You need to utilize the space efficiently by conveying the right message to your target audience.
Increase your followers: a twitter account with an extraordinary background design converts more visitors into followers than an ordinary twitter account.
Stand out among the crowd: the success of your twitter campaign depends on the number of followers you are being able to attract. Among millions of twitter accounts around the world, you need to stand out among the crowd to attract more followers, to distinguish yourself from others. A professionally designed twitter background design helps you achieve this.
Twitter is one of the powerful promotional tools available today with a strong network of more than 100 million users and hundreds joining the social network every day. Promotion through twitter has been working for businesses around the world.
Enhance your twitter account with an attractive custom twitter design background. Run an effective twitter promotional campaign!
Resources
Ready to start using creative designs for your twitter page? It is not that hard to find the right one – just start looking here.
- 40 Beautiful Twitter Theme Backgrounds
- Top 21 Resources & Tutorials For Twitter Background Design Inspiration
- 42 Twitter Backgrounds
- 25 of the Best Designed Twitter Homepages
- The Best 10+ Sites To Look For Stunning (and Free) Twitter Backgrounds
{ 4 comments… read them below or add one }
This has to be the most pointless article i’ve ever half-read. Congratulations.
David, it is a challenge to write content that is relevant for everyone at the same time. Hope you find other articles you can use on our site over time. For some people the concept of using twitter backgrounds to provide information may be quite useful I think.
David,
Well, when you comment, you need to give proper reasoning to support your point. You have said ‘pointless article’ how and why you consider the article pointless? Otherwise, your comment might seem pointless.
If you doubt the impact of social media, let me tell you, I am an Internet marketer having 5+ years of experience and we have gained so much from social networks in terms of promotion, creating brand awareness, spreading word about our new launches and releases and getting leads and communicating with our existing and potential clients.
Social media is considered as one of the best platforms for online promotion and social media marketing works for companies all around the world, that’s the reason why from Top corporate bodies to small business owners to individuals have become part of social media worldwide. When there was a controversy regarding the ‘antennae issue’ in iphone4, Steve Jobs could effectively respond to queries and doubts through twitter. If face book were a country, it would be third largest country in the world (socionomics.com).
If you doubt the effectiveness of ‘custom background design’, I have given a lot of supporting points in the article itself; I would request you to read the full article (as you have said ‘half-read’). Even Big companies like Coca-Cola, Ford, ESPN etc have got their twitter background designed, as they consider it very important for corporate branding. Of course there are companies/ individuals who have failed till now to make full use of these social networks because they couldn’t probably see the potential of these social networks or due to improper planning or absence of a strategy to make social media campaign successful. Twitter is one of the powerful social networks available today and I have highlighted a few points to show how we can take full advantage of twitter and the free space it provides to tap its potential.
Turning true the hearsay, Twitter has successfully introduced its latest innovative advertising option, to which it has given the name “Promoted Accounts.” If you are a Twitter fan, you can avail this new advantageous idea of Promoted Accounts, which will show up in the “Who to follow” section of a Twitter home page. What makes this innovation impressive is that it is fully algorithmic which decides when and which promoted accounts should be displayed. As has been announced by the company, the promoted accounts that should be suggested depends on your choice as to which advertising source and whom you have been following.
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