Mailing lists have been around since the early days of the Internet, but still they are the preferred and most valuable asset you can have if you are doing business online. Experienced Internet Marketers consider it more important to get an opt-in than a sale because subscribers on a list may produce several future sales. The larger the list the better obviously which is why you see so many free reports, e-books and pop-ups asking for visitors to give their email address. There are many ways to convince visitors to take action and give their email address, but some are more effective than others and less invasive and disturbing for the visitor. I have just discovered a really cool plugins for WordPress that calls to action in a really discrete, but still very effective way. I just got the package and I’m seriously planning to try it out. Lets see what Toolbar Plugin for WordPress is.
Disclosure: Please note that some of the links below are affiliate links and I will earn a commission if you purchase through those links (at no extra cost to you). I recommend that you do your own independent research before purchasing any product or service. This article is not a guideline, a recommendation or endorsement of specific products.
You’ve probably heard about various plugins that add a slider to the bottom of your WordPress blogs to capture emails, increase Twitter followers, RSS subscribers, etc. These plugins are very popular, because they have been proven to convert more visitors to buyers or more subscribers. WordPress Toolbar Plugins belongs to this category, and I believe it will be one of the preferred tools once people start to know about it. If you want to see other great WordPress Plugins you should take a lokk at this article: 30 Best WordPress Plugins – Want Unfair Advantage?
What is Toolbar Plugin for WordPress
Toolbar Plugin is a new marketing tool, which will help expose any product or service you’re promoting without compromising the design and structure of your blog or web site. It’s a must check out promotional tool for a WordPress blog or web site selling products or services. The plugins has a lot of features and the configuration pages gives you great level of control.This is how it looks:
By default toolbar is collapsed and expands on mouse over. See it in action here.
You can create any number of toolbars which can be placed at the top or bottom of your blog. They can be visible on all parts of the website or you can use the settings to make it visible only on special post, page or category.
Toolbar Plugin Main features
- Easily expose any product or service you wish
- Add photos, description, call to action for each product or service
- Create unlimited toolbars and place them at the top or bottom of your blog
- Target toolbar based on category, post or page
- Add an auto responder code for collecting email addresses – It work with all auto responders where you can submit a remote form. In aweber that I use you simply create a hosted form and paste the code aweber produce into the Toolbar Plugin. See how it is done below.
- Change toolbar background to any color you wish
- Pause the Toolbar /Product Promotion Campaign Anytime you Want
- Toolbar stays on top or bottom when scrolling the page up or down
- and more – see all features here
Overview of the Toolbar Plugin setting page
Here is a look at administration of Toolbar plugin. See detailed description of every feature below.
1.Title and Price
You can set the title and price to anything you like. You do not need to enter just numbers in price category. You can basically add any text you wish.
2. Product description
This is a section where you can enter any text or html about your product or service. There is no number of characters limit – the toolbar will expand on mouse over so that entire text will be visible.
3. Product call to action
This part has the same options as product description and can be used to place text/html. Usually it is used for call to action »slogans« or for pointing out something which will make people buy your product or service.
You can add an image to your toolbar which will make it stand out more. When toolbar is collapsed the image is small and it expands on mouse over. You can easily change the image by simply uploading a new one and clicking Update button at the bottom of the website.
If you wish you can enter any URL here. Visitors will be redirected to this URL when clicking on toolbar image or title.
6. Background Color
You can change the color of your toolbar to anything you wish. By default the color is set to #5c5c66 but you can use color editor and choose the one you wish.
7. Page/Post Target
By default each toolbar you create will be shown on every part of your website. This amazing feature will allow you to only show your toolbar on a specific page or post. All you need to do is enter page or post ID and separate them with comma in case you enter more than one.
So for example if your post URL looks like this http://www.yourwebsite.com/?p=275, simply enter 275 as page ID and toolbar will only be shown on that website.
There are ways to get the id of a page or post if you use SEO optimized URLs. ex. /%year%/%monthnum%/%postname%.html (used on tripwiremagazine.com). Once you edit a post or page in WordPress the id will be visible in the URL.
8. Post Category Target
By default each toolbar you create will be shown on every part of your website. This amazing feature will allow you to only show your toolbar in a specific category.
All you need to do is select a category from drop down menu and that’s it. You can easily delete the category you selected by clicking small X in front of category name.
9. Autoresponder Form HTML
If you wish to gather visitor information with the help of auto responder form you can do that here. All you need to do is place your entire auto responder code here and it will be automatically added to your toolbar. Great thing is that you can place different auto responder form for each toolbar.
If you leave this field empty name and Email form will not be shown on your toolbar.
The plugin should work with most of auto responders.
10. Auto responder Text
This is a section where you can enter text or html which will be visible below auto responder form. Usually it is used to explain what visitors get in case they enter their Name and Email in the form above.
11. Toolbar Weight
Toolbar weight allows you to set the importance of any toolbar you create. By default weight is set to 1, but if you want some toolbar to have more impressions you need to increase toolbar weight .
For example if you have two toolbars and one has weight 1 and one has weight 3 the display ratio will be 1:3. So second toolbar will get 3 times more impressions as the first one.
12. Toolbar Status
Here you can activate or pause your toolbar. You need to click update button at the bottom of the website for the settings to save.
13. Toolbar Position
Toolbar position setting allows you to place the toolbar at the top or at the bottom of the page.
Hope you find this review useful. If you believe Toolbar Plugin is useful you can get it here. There are three plans available – Single License (1 site), Multi site License (10 sites) and Developer License (unlimited sites).