Great tips for better blogging

July 8, 2010 · 6 comments

by Daniel

bloggingtips

I believe there is a morale duty for experienced web designers, developers or generally speaking for successful freelancers to share their experience with beginners or with the ones who need valuable tips or good pieces of advice. To be honest I didn’t attend any studies in design or development, but I have gained knowledge in these fields while accomplishing several projects (logos, posters, retouches). I picked up what I know due to my passion for designing and by reading tons of blogs and working hard in my spare time.

Taking my own example, I consider blogs to be an important resource for everyone. Blogs are generally updated more often than other information sources and it is possible to find latest news, trends, techniques etc. for the niche you are in. I was able to find valuable information on design related blogs but I also learned to be critical. Most bloggers simply publish their information for free and there is no guarantee that the information they provide is correct, easy to digest and helpful. Actually writing articles on blogs seems to be an easy task…simply put your thoughts or knowledge on a paper or directly in a draft. I know from experience that writing quality articles is not as simple as it seems to be. Writing articles or blog posts that attract traffic and convert visitors into loyal readers requires many different skills. In this article I will share what I have learned about writing over time and I hope it will be useful advice for you to improve you writing.


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The title

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Every article must have an eye-catching title. I believe that on WWW world has the same importance as the content of the post itself. This is because titles are the single most important factor when it comes to attracting readers through search engines. Just think about it – do you decide what search result to give a try based in the titles? Let’s take the example of the title of this article: initially I named it “The art of writing on blogs” and it sounded well, but after a few hours I realized that it is mostly appropriate as a book title and not for a post on a blog.

I strongly recommend any writer to pay attention to the title – always try to make it show the idea of the content. At the same time it has to be very practical – this is the reason why I named this article “Great tips for better blogging”. In this case the potential reader knows exactly what he is faced with and if it is interesting or not. Keep in mind that everything having a practical title has more chances to be read.

Resources:

The length

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The length of an article is a very subjective matter. I personally believe that the best length is between 800 and 1400 words. Shorter articles can’t completely point out all aspects of a subject matter and look somehow unprofessional. Very long articles might have a professional look, but few users are truly for this and reading long articles can be quite boring as well.

One of the most important blogs for web designers and developers <need a link here I think> contains large articles, but the majority of them have medium length articles, so I based my recommendation regarding the best length on this statistics. Another determinant factor in selecting the length of your post is the subject selected and the type of article: rounds-up, tips and tricks, how-to, tutorial, etc.

Paragraphs and subtitles

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Another key factor in contributing to the success of your posts is the way of dividing it into paragraphs…a plain text is totally not recommended. Your article can be a masterpiece, but a reader can be very interested only about some pieces of the information; a good and clean structure is better in these conditions.

In fact there are several semi-hidden advantages:

  • For the reader: it is more easy to understand and learn  from a structured text than a plain one  (for me it is a huge difference);
  • For the writer: it could be a personal opinion and having a great subjectivity, but to divide your posts into paragraphs and subtitles before starting to write makes your work easier.
  • For search engines: having h2-h4 headings with relevant keywords help search engines to understand your articles and in the end you will have more traffic

The style

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Here I should show my secrets, right? No problem, but you have my word, everything depends on the theme, website and situation. Personally I use a familial style; I want to consider my posts as pieces of advice or news for my friends and not as academic writings. Anyway, you may prefer a style but your articles should be appropriate to the style of the blog you are posting on.

Resources and examples:

Here is some articles with web site design inspiration

The images

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A picture can say more than a thousands words, right? A great picture supporting the content makes the reader look more carefully and makes the text easier to read. This is very important! Pure text articles may work on paper but online it will turn readers away!

The pictures inserted in a post have in most of the cases a secondary role to divide the text into paragraphs and subtitles. Make sure the images are in high quality, well compressed for fast download and sized to fit the overall design of the web site. Also it is a good idea to keep images in a post at the same size as it makes to post look well organized and gives an impression of completeness.

Resources and examples:

The traffic

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OK, what is the typical purpose of a post? As a blogger when I publish something I have two directions:

  1. My post should be high quality and useful for as many readers as possible;
  2. It is not a shame but the majority of my articles are paid and the money comes from traffic obtained from the readers. Indicators of the traffic are the number of comments and retweets.

Unfortunately, some of these pieces of advice don’t work all the time due to various factors and one of the most important is the fact that the readers have different mentalities, points of view, behaviors, they read your post from all around the word and the quality of your work is judged according to their culture.

Anyway, good luck and keep working!

Author : Gagandeep Singh

Gagandeep Singh is working for Go-gulf.com, a Dubai based web design company that provides web design solution in Kuwait, Bahrain, Sharjah and Middle East.

{ 5 comments… read them below or add one }

Candy February 12, 2011 at 3:02 pm

Can you tell me how to break up paragraphs that are compressed when gifs and videos are added to the blog post etc?

Reply

Lars February 12, 2011 at 3:15 pm

Candy send a link to a page where you have the problem and I will help you out

Reply

Web Designer July 15, 2010 at 9:32 am

I agree that the title has to stand out in a blog post for it to be noticed. And this is even more the case whn it comes to those articles that you submit to article directories in my experience.

Reply

paco July 9, 2010 at 5:18 pm

nice article. i`m going to start my own blog soon and certainly follow your advice

Reply

Keely July 9, 2010 at 5:14 am

Thanks for the interesting post. It’s always good to read up on any blogging insights and tips from web developers.

Reply

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