Social marketing has received a lot of hype, but lately companies of any size have realized they need to take social media serious. In 2009 Facebook had more than 300 million users, and roughly half of these logged in every day. Twitter attracted more than 22 million unique visitors every month and YouTube had more than 100 million users in the US alone. Now if millions of people spend time on social media web sites every day it is obviously important for any business to be “social” and make best use of the marketing opportunities this new media provides. Problem is most companies have no idea how to use social media for marketing and at the same time the traditional non-internet based marketing channels seems to become less effective. This is why the Social Media Manager role is currently in huge, HUGE demand. Yesterday I heard about Let’s Get Social that may help you take advantage of this situation. It is a complete training program aimed at turning you into a successful Social Media Manager.
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OK let’s take a look at what Let’s Get Social contains and what you can expect from it on your Social Media Manager journey. There are six video based modules where the experienced social media manager Kate take you through how she has managed to build a profitable business in 18 month working part time mostly from her mobile phone. Also there are also the usual bonuses provided for free with this product, but in this case I think they are worth taking. What I really like is the contract material Kate is using with her own clients. This can kick start your business and then Kate participates in weekly coaching calls for the first 4 weeks. Finally the Let’s get allow anyone taking part in the training to use their logo and brand to build their business fast. Good idea…I don’t know but it is up to you really. At least it may save you spending money on your own designs.
Social Media Manager, Let’s Get Social modules?
On the Let’s Get Social you will find a very detailed introduction video but I have also briefly covered some of the things you will find in the training.
Module #1: Getting Started as a Social Media Manager
What the social media marketing role really is and what tasks clients need your assistance for
How to find first clients and what to charge
Learn from Kate’s biggest mistakes
Module #2: Branding You
You need to brand yourself to convince clients that you can help branding their business online
Kate will go through how to build a brand online and what the main tasks you need to do is
How to set up your own website and how to create social profiles the right way on all the important social media sites
Kate also will teach you how to start connecting and building your network
Module #3: Service Offers
Cover the three big packages that work, what does not work and just waste your time
An important and difficult aspects of starting yourself is working out what to sell and how to prize it
Kate will go through the main service offerings you should create and offer to your clients
Module #4: Doing the work
This is the how to do it module.
Kate goes through the 1-2-3 tasks to do for your clients every day fast, daily, weekly and monthly tasks to help you stay on target with client deliverables.
Module 5: Finding Clients
Cover types of clients and businesses you can specialize in and how to scale up your business
Kate will go through how she contacts and build relationship with new clients
How to get known as an expert and market yourself to make clients come to you
Module #6: Nuts and Bolts
Time savers for starting as a social media manager and act as a professional
Dealing with difficult clients and conflicts of interest
How to expand your income by using sub-contractors
Now it is time to pay the Let’s Get Social web site a visit and see the introduction video!
The links to Lets Get Social in this article are affiliate links. If you follow one of the links and decide to buy the product you will support tripwire magazine.
{ 10 comments… read them below or add one }
I’m taking a class in Social Media. This whole article puts a different perspective on it than what we are learning in class.
@Bill, sounds interesting. What class are you taking?
Hi Bill,
Where are you taking your class in Social Media? What is the cost? Thanks.
Alex
Hi Bill, I would be most interested in knowing which class you are taking as I am currently researching current Social Media manager Training programmes to ascertain what is already available to people and research into whether or not people are offering a complete package to their trainees, as this is one of our own niche areas:
To train businesses how to utilise Social Media effectively and successfully
To train individuals to become Social Media managers
I thinl it is absolutely vital that anyone looking to train as a Social Media Manager and offer their services to others have much more than basic “how to” skills and simply take a course and believe they are able to then succcessfully help a business to
create their social media strategy
utilise the best platforms for their business
be the front face of the business
liaise with business owners/senior managers
ensure the social media strategy is implimented and actioned
The modules in Kates course look very intersting and there does look to be a lot of relevant content included, and it would be most interesting what differences you are finidng in your class
Carol
http://www.facebook.com/socialmediamgrs
I see this as a huge asset espcially in my local community. I have run into several small business owners who say they need to get “online” but just haven’t had the time.
Hi Elise, that is exactly why it is so important for people who want to be involved in Social Media management to get involved in becoming certified to help them.
Currently demand outstrips supply, and quality Social Media Managers are required to help those businesses that are struggling, do not have time, feel overwhelmed, to take advantage of the power of online visibility so that they:
Stay in front of their customers and ahead of their competition ……Carol Dodsley 2010
I would be really interested if those companies you have spoken to are offline businesses and whether they are product or service based
carol
http://www.facebook.com/socialmediamgrs
Hi Carol,
The previous businesses I had spoken of were: a) a local daycare that is owner run and was in need of more enrollments. As a favor, I set her up on Facebook and did some other things (reviews, etc) to help rank her higher in the search engines. The second is my husband’s family’s company, a plumbing company. So the first would be completely service oriented and the second (the plumbing) would be service and product related.
The plumbing company has a website but it isn’t worked on very much and it is NOT in WordPress (mistake, imo). Also, they are set up with a FB business page but not really interacting with the community. I would be more interested in suggestions anyone has on how a plumbing company can be branded online and also interact more w/ the local community.
I have the Let’s Get Social training. I feel it is valuable training however I have not gone that route…yet.
Thanks,
Elise
social media marketing is very popular on Facebook but FB is stricter now;;’
Hi Peyton – Facebook has resolved the issue with people plugging their businesses and using personal profiles on facebook as a social media platform, by creating the facebook fanpages that are there especially for marketing, promotion and building business relationships, so that is no longer such a big issue for people and facebook is creating a massive online networking and masterminding business community
carol
http://www.facebook.com/socialmediamgrs
Hi everyone – I just wanted to post a comment here to update you all that I have a brand new (started 1.1.11) facebook fanpage and websites and have a lot of freebie hints, tips and videos in respect to using facebook and social media for your success, and would be delighted to answer all your questions on social media and your online visibility – please do feel ree to come along and join us
Carol – aka the How2 Girl
http://www.facebook.com/thehow2girl
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