Convincing visitors on a web site to take some kind of action is one of the most important skills to master as a web designer. The Internet is certainly the new land of opportunities for entrepreneurs and established companies, but the competition is tremendous. If your web site front page or landing pages does not convert (visitors take action before leaving the page) you may have lost the money you spent on advertising and the opportunity to get a new customer on board. One way to get a good and flexible front page without doing a lot coding is to use WordPress themes with either page builders or multiple page templates. Many new and modern WordPress ecommerce templates have what it takes and also allow you to integrate the online shop with the landing page.
In this article, tripwire magazine show you 20 excellent web site front pages designed for action. Hope you will be inspired and that you will share the post with your friends and coworkers!
One of major trends currently is to create squeeze or landing pages where the marketing campaign send the visitors/leads in to convince them to take action. This is especially a technique used by Pure Play Internet marketers mainly making use of ad campaigns and email marketing. Many of them does not even have a web site or a blog, but simply make a living out of being Conversion GURUs. We currently see many companies picking up the same techniques and basically turning their website front pages into conversion engines. The most significant difference of course is the traditional navigation you find on web sites (about us, home, contact, services etc.). You will never see this on a squeeze or landing page from an Internet marketer because it provides options to the visitors not leading directly to conversion. It can be seriously effective to use the area above the fold (really the best spot) on your front page to initiate a sale process, picking up an email address. The trick basically is to have a simple and powerful statement, a solution to a problem communicated effectively. This could preferably be using a video bit large types and few well picked words and images also work. Then of course the location and design of the buttons that initiate the action is key. Below you will see 20 great web sites making use of the Internet marketing techniques. Please share any web site you know in this category in a comment as we want to have as much inspiration in this area as possible.
tripwire magazine have previously published other articles covering landing pages, conversion on buttons etc. Make sure you check these out!
- Showcase and Tips: How to Create Effective Landing Page Designs
- 14 Great On-line Tools to Grow Your Business with Email Marketing
- 35+ Essential Submit Button Enhancements
- Top Ten Tips to Increase Conversion and Decrease Dropout Rates