20 Excellent Web Site Front Pages Designed for High Conversion!

February 14, 2013 · 14 comments

by Lars

20 Excellent Web Site Front Pages Designed for High Conversion!

Convincing visitors on a web site to take some kind of action is one of the most important skills to master as a web designer. The Internet is certainly the new land of opportunities for entrepreneurs and established companies, but the competition is tremendous. If your web site front page or landing pages does not convert (visitors take action before leaving the page) you may have lost the money you spent on advertising and the opportunity to get a new customer on board. One way to get a good and flexible front page without doing a lot coding is to use WordPress themes with either page builders or multiple page templates. Many new and modern WordPress ecommerce templates have what it takes and also allow you to integrate the online shop with the landing page.

In this article, tripwire magazine show you 20 excellent web site front pages designed for action. Hope you will be inspired and that you will share the post with your friends and coworkers!


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One of major trends currently is to create squeeze or landing pages where the marketing campaign send the visitors/leads in to convince them to take action. This is especially a technique used by Pure Play Internet marketers mainly making use of ad campaigns and email marketing. Many of them does not even have a web site or a blog, but simply make a living out of being Conversion GURUs. We currently see many companies picking up the same techniques and basically turning their website front pages into conversion engines. The most significant difference of course is the traditional navigation you find on web sites (about us, home, contact, services etc.). You will never see this on a squeeze or landing page from an Internet marketer because it provides options to the visitors not leading directly to conversion. It can be seriously effective to use the area above the fold (really the best spot) on your front page to initiate a sale process, picking up an email address. The trick basically is to have a simple and powerful statement, a solution to a problem communicated effectively. This could preferably be using a video bit large types and few well picked words and images also work. Then of course the location and design of the buttons that initiate the action is key. Below you will see 20 great web sites making use of the Internet marketing techniques. Please share any web site you know in this category in a comment as we want to have as much inspiration in this area as possible.

tripwire magazine have previously published other articles covering landing pages, conversion on buttons etc. Make sure you check these out!

The Web sites

websmultimedia

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swizzlecms

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lesscode

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motionoto

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dakshadesign

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flugapi

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business finder plus

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salt lake county clerk

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interexpresso

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riteshpuranik

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brisbane it solutions

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terminus real estate

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vartro

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full creative

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theshapeslab

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formee

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obox design

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ivis-tv

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kupferwerk

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vaultpress

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{ 10 comments… read them below or add one }

Steve Anson December 19, 2011 at 2:42 am

Brilliant. Thanks for contributing this piece. What’s clear is the old adage that less is more when it comes to conversion!

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Radim August 17, 2010 at 2:24 pm

What do you think about design of http://www.shoptet.cz? I think its similar to designs you showed here. Thx for reply.

Reply

Aditya Bhaskar July 15, 2010 at 12:57 pm

Excellent Resource…!!!
Thanks a lot for sharing it.

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Blogman June 24, 2010 at 12:47 am

This is one of the best lists that I have seen in a while, thanks for posting it!

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tripwire team June 24, 2010 at 12:48 am

@Blogman, thanks! Appreciate your feedback ;)

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Kent Tan June 23, 2010 at 9:51 am

This is a great resource! Many ppl try to add to many things to their home page and clutter up the whole page. These designers really get it – focus on one call to action!

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tripwire team June 23, 2010 at 10:37 pm

@Kent, great to hear your opinion and I totally agree with you!

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Joe Valdez June 21, 2010 at 5:56 pm

This is a truly inspirational list. This a mixed bag of different ways to showcase your product. It really makes me think of how a site can be better served in producing better leads from the home page.
Thanks

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Anthony June 19, 2010 at 7:13 pm

What an excellent resource!

These are definitely going in my swipe file for when I need some inspiration.

It just shows you don’t need anything fancy on your website.

Just the goal you want to achieve and an easy way to let your audience accomplish it.

Reply

tripwire team June 19, 2010 at 8:15 pm

@Anthony, Thanks for your opinion! You know simple techniques work when applied correctly. One inportant thing I didn’t cover in the article is using copy writing techniques and mental triggers to increase the conversion. An example of a mental trigger is Scarcity (only few left, only little time left), Social Proof (lots of others purchased this product as well, are you picking an almost full or an empty restaurant if you have a choice?)… The text added to the conversion area would generally benefit from using mental triggers to convince visitors to take actions NOW!!!

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