A powerful email direct marketing tool used the right way can do more for a business than most marketing managers realize. Successful on-line businesses and experienced marketing professionals know it and they use this knowledge to be at the fore front. Email marketing is relying on one of the oldest Internet technologies and yet is one of the most powerful ways to reach people, generate leads and eventually earn money. Unfortunately because it works so well email marketing is not only used by people with good intentions. This means that delivering value and building trust before pitching is very important and that even getting emails though to your subscribers can be hard. Software companies have realised there’s a need for tools to help us be successful with mail marketing and some of them are really mature and worth using. One important reason is that a professional email direct marketing tool have rules in place to protect subscribers and therefore earn trust. This trust makes emails sent from their server pass most spam filters!
This article cover some of the best email direct marketing tool available and hopefully it will help you find the right tool – share your opinion, experience and favourites.
AWeber is one of the largest players in the email direct marketing tool market and it is the tool used at tripwire magazine. This is one of the best email direct marketing tools available to manage subscriber lists and send out professional and targeted newsletters. AWeber is a full suite with all the features needed to do effective marketing e-mail marketing. The wizards that assist new users to get started are simple and effective and got me up and running easily with a list and a hosted sign-up form. One of the things that is great about AWerber is the trust in the market making sure that your e-mail are actually delivered. Of cause AWeber have to enforce some rules to make sure mail filter protecting mail accounts don’t start treating AWeber customers as spammers and hackers. This is important as it keeps the bad company away .
You can set up as many campaigns as you like and send as many emails as you want. Once you have a campaign you need subscribers. If you’re migrating you can import existing subscribers but remember that they will need to revalidate their subscription as AWeber (and all the other serious players) will not risk sending mails to anyone without their permission. With the Form Generator you can create Subscribe Forms from various templates and colour themes. You will be able to send subscribers to any page of your site. This form can be easily integrated into your website or blog.
Once you have subscribers you sending emails to them is the next step. With AWeber you create and send your newsletters instantly or schedule them for later. To assist you in creating a professional looking newsletter you can pick from more than 103 pre-made templates, use your own, or create messages with the built-in WYSIWYG-editor. You can personalise the messages with information you have collected about the subscribers using a large set of predefined keywords.
AWeber will track website clicks using your own domain name and you will be able to see who clicks your links, who opens your messages and finally you can segment subscribers based on who clicked (or didn’t click) and send follow up emails.
One of the important features for bloggers is the blog newsletter feature that basically converts your feed into a newsletter. It will be based on the template you are using and you can set up how often you want to send it by defining number of posts needed before generating the message. Finally the reporting tools are very useful to keep track of what is working and how your subscriber database is growing and responding to your messages.
Pricing plans are based on a monthly/subscriber model.
This is one of the most budget-friendly email marketing services and still one of the best overall services on the market. Benchmark provides a great email marketing solution. Besides basic features Benchmark integrates with Google Analytics, support video mail, and provide email surveys. Pricing plans are based on a monthly/subscriber model.
Mad Mimi offers good basic email tools that most experienced campaigners desire like auto responders, RSS tools, Google integration and easy list importing while still offering a creation tool that anyone can figure out how to use. Using Mad Mimi you can have an attractive email created with images, colored backgrounds, links and opt-out options within minutes and you can track your email campaign really easy. You can even test drive Mad Mini for free as long as you have under 100 subscriptions for!
iContact is also a large commercial player and offers a feature rich suite. You can create and manage an unlimited number of lists and use mail-merge to send personalized HTML or text email newsletters. The list of features are long but here is some of the most important: Message Scheduling, Open and Clickthrough Tracking, Bounce-back Handling, Subscription Management, Easy to Use WYSIWYG Email Editor, Over 300 Templates Included. You can sign up for a free 14 day trail. Pricing plans are based on a monthly/subscriber model.
Constant Contact email direct marketing tool is one of the large and popular services. The feature set is among the best and but at the same time it is not the cheapest tool available. This tool have more than 400 email templates that you can enrich with your logo, colors, and photos. You can see who’s reading your emails and clicking on your links in real time. You can get a 60 day trail. Pricing plans are based on a monthly/subscriber model.
Design great looking emails using your own tools, or create templates and let your clients log in and build their own. This tool handle signups, unsubscribes and bounces automatically. Easily create targeted segments of subscribers. You can track your email related conversions and sales. White-label and re-brandable, you set the price your clients pay and we’ll send through your profit each month. Campaign Monitor don’t charge signup or monthly fees, you only pay when you or your clients send to more than 5 people. The tools provides 300+ inspiring email designs
The Pinpointe email direct marketing tool is a bit different than the rest. The software focus on business to business (B2B) marketing. Their email creator can help you create gorgeous full HTML emails quickly and it can send them as HTML or text type files to accommodate everyone on your lists. The WYSIWYG editor is powerful and easy to use for creating messages. It works with Google Analytics and have great reporting and sorting options. The tool support Behavioural Targeting.
Campaigner has many features and options to help you create, send and track your bulk emails. Campaigner includes about 450 templates to choose from but you can upload your own coded design into the program. The WYSIWYG editor is good and simple to use. Pricing plans are based on a monthly/subscriber model.
Email Marketer is an all-in-one top quality email direct marketing tool includes everything you need to create, send, track and profit from email marketing. This tool also offer full WYSIWYG campaign editing. Interspire Email Marketer includes over 35 email templates. You can follow up with prospects automatically using autoresponders. Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email. Email Marketer is purchased as a one time license and price level is for serious users only. The customer base includes serious companies like Xerox, Vodaphone, Virgin etc.
Vertical Response is a good email direct marketing tool and offers a free “test drive” so you can try it before you buy it. Vertical Response has a user-friendly Dash-board where you can see all the options that are available to create your email campaign. You have four options for creating messages Wizard, Canvas, Freeform HTML and text. This tool offers Google Analytics integration.
Mail Chimp provides a bright and welcoming interface with a smiling cartoon chimp as their mascot. Mail Chimp lets your build and Manage Your Email List, Design HTML Email Campaigns, Send Emails with Confidence and Email Tracking and Analytics but it is not the most feature rich option you have.
Comm100 Newsletter a free email direct marketing tool and newsletter solution. It is delivered as a SaaS application and hosted by Comm100. You have unlimited mailing lists and contacts and can send a large number of emails every day for free. You get a easy-to-use WYSIWYG Email editor and a few ready to use templates.